Latest News

New eBook: 3 (Unexpected) Ways to Stand Out on LinkedIn

LinkedIn is the world’s largest professional network with more than 433 million members. The company reports that 88 percent of its users actively connect with others to enhance professional decision-making. However, most people use a fraction of the platform’s capabilities. That’s why the editors of Modern...


Avoid These 3 Website Killers

Whether you’re developing a new content site to educate your customers, or redesigning your corporate website,  it’s imperative that you consider user experience and functionality. Here, Eldon Marr, Director of Digital Media at Strategic Communications Group, shares three site killers and the steps you...


7 Tips for Happy Clients

What is the glue that binds marketing agencies and their clients together? Clear and constant communication. Without it, relationships breakdown and contracts are lost. If you’re looking to maximize and preserve your client relationships, check out these seven tips, courtesy of Rachel Metscher, senior...


Four Pillars of Microsoft’s Brand Transformation

Successful companies eventually fall into a middle age funk.  It’s a certainty. And like the receding hairline and paunchy waist line that defines many a 40-something male, the corporate mid-life crisis features a host of less than desirable attributes, including bloated bureaucracy, loss of...



How to Define a Qualified Sales Lead

This article was written by Steve Richard, Co-founder and Managing Partner at VorsightBP. Learn more about VorsightBP here. Having a common definition of a qualified lead is essential to effective lead to opportunity conversions in the funnel. But sadly too many organizations lack a...


How One Marketer Thinks Vertical

Corporate and field marketers responsible for specific verticals, regions and market segments face a unique challenge: How do you translate corporate thought leadership and educational content to address the specific information requirements of customers, partners and influencers? We sat down with the latest #MarketersDoBetter...




Looking Forward to SiriusDecisions 2016

Join us next week for up-to-the-minute coverage of SiriusDecisions 2016. This year’s event is held in Nashville and is slated to draw over 2,500 attendees to hear the latest from top marketing, sales and tech experts. Exciting speakers include SiriusDecisions’ CTO, Bruce Brien and...



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