Corporate marketers face an empowered and informed business buyer. In today’s technology-saturated environment, customers are further along the purchase process than they’ve ever been—without ever having been in contact with a vendor. As a result, marketers must embrace new technologies and tactics to reach potential leads.
Enter the age of modern marketing. Through innovative technology, valuable content and cutting-edge marketing strategies, modern marketing has transformed how companies identify leads, cultivate prospect relationships and close deals.
Positioned at the intersection where technology meets marketing, this online industry publication is dedicated to bringing B2B marketers exceptional content and exclusive interviews, as well as providing a forum to discuss best practices and tools of modern marketing including marketing automation, email marketing, SEO, content marketing, social media marketing, and more.
Although officially launching today, Modern Marketing Today is not a new publication. Some readers may recall the online publication, All About Experience, dedicated to Eloqua’s annual user conference and the corporate marketers who would be attending.
Content was comprised of exclusive interviews with Eloqua executives, profiles of conference speakers and attendees, and round ups of Eloqua related news, analysis and insight.
In response to the overwhelming success and strong readership of All About Experience, we have expanded the editorial focus and launched Modern Marketing Today. Additionally, we compiled an abridged eBook of exclusive interviews with a few of today’s masters of modern marketing who utilize marketing automation and other tools of modern marketing within their own organizations. The interviews highlight and share best practices and insights on how modern marketing is helping them reach their targets and move prospects along the sales pipeline.
As we mentioned before, our greatest desire in this endeavor is to provide readers with an interactive forum for open discussion. We want to hear from you, our community of readers. Is there a tool or technique you think we should discuss? Are you experiencing a particular pain point? Drop us a line and tell us about it! You can also connect with us by following us on Twitter and by joining our group on LinkedIn.
