Multimedia is a hot topic among savvy content marketers, and for good reason! Did you know that pieces of content that include visuals receive 94% more engagement than those without, and that a viewer is 85% more likely to purchase a product or service after viewing a product video?
But how do you go about creating great multimedia content? Check out 4 great tips from Joe Witte of ISEBOX!
- Keep it Light! Create small, easy to share files.
- Keep it Free! Don’t password-protect your content. There is very little that people will pay for these days in the B2B world outside of training and classes.
- Keep if Flexible! Utilize different mediums such as written copy, photos, infographics, and videos.
- Keep it Tight! Less is always more.