We exist in what many communicators affectionately refer to as a sound bite society. Corporate messages are conveyed in simple, sharp and concise language, often enhanced with a splash of creativity, context and alliteration.
The relevance and impact of these bites continues to grow as consumers and business audiences alike demand to be fed information in 140 character chunks.
If I can quickly and succinctly understand who you are and what you do, I’ll be sure to friend you, fan you, follow you and, of course, like you.
This week I was reminded of the impact of the all mighty sound bite at the Future of Marketing Summit in NYC. Upon review of my notes post-event, I was struck by the quotes I highlighted from the half dozen presentations I attended.
“The future of technology is soft and emotional.”
Billie Whitehouse, Wearable Experiments
“A hammer is a useful tool, unless you are doing heart surgery.”
Stephen Gold, IBM
“Content is king. Context is queen. And she wears the pants.”
Penry Price, LinkedIn
“The only people who like changes to brand design are brand designers.”
Debbie Millman, Sterling Brands
“The first ever advertorial was the Betty Crocker cookbook. It was useful, so you kept it on your shelf.”
Lindsay Nelson, Vox Media
“We need to avoid hobby-ism when it comes to social media and focus on what actually works.”
Roel deVries, Nissan
Marc Hausman is president and CEO of Strategic Communications Group (Strategic), a Washington, DC-based Web2Sales consultancy that helps B2B technology, software, telecom and cybersecurity companies more quickly identify and nurture sales-ready leads. Read more on his blog at http://www.thestrategicguy.com.
