Improving customer experience is perhaps the most important element when it comes to building brand loyalty. Customers demand impeccable user experience in...Read more
Kelsey Winick is a contributor to Modern Marketing Today. She writes about how technology helps brands connect with customers and address the challenges of delivering success in the digital marketplace. Kelsey is a graduate of The Ohio State University.
Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.