Successful marketers know that creating and maintaining brand awareness is an important key to marketing success; you can’t drive sales if your prospects have never heard of you. However, establishing awareness is easier said than done these days.
The following video is an exclusive Q&A with Helena Brito, Marketing Manager at Mandiant, in which she shares her industry expertise on leveraging social media to bridge the gap between brand awareness and generating sales.
Some of the topics discussed include:
- How to develop an editorial content strategy that makes sense
- The importance of being a “trust agent”
- Why to establish strong internal relationships
- How to define success metrics
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