Personalization is a familiar topic for customer-centric businesses today; it is a concept that has been increasingly discussed regarding building customer...

Improving customer experience is perhaps the most important element when it comes to building brand loyalty. Customers demand impeccable user experience in...

Data unlocks the potential for brands to better meet their customers’ needs. By using data as a resource, marketers are...

Brands are accelerating their growth through digitization. By building smarter digital products, marketers can optimize solutions for their customers. An omnichannel digital...

As marketers, a critical part of our jobs is understanding the demands of consumers in order to deliver the best...

The automotive industry is having a moment. From the shift of many legacy brands to electric vehicle production and the...

Earlier this week our colleagues at Retail Technology Insider published this interesting conversation with Sitecore’s Aswin Mannepalli on the importance...

Customer trends have changed dramatically over the last two years as the pandemic reshaped the ways in which shoppers could...

Amidst all the changes in the world brands have had a hard time maintaining customer-centricity. But placing the customer at...

It seems like yesterday that Millennials were the source of disruption across industries. But with the arrival of Gen Z...