The SiriusDecisions 2018 Summit is underway and attendees have a lot to say about the first day and a half on site. To no one’s surprise, “Poker Princess” Molly Bloom was a massive crowd pleaser and had some interesting insights about some of the more raw elements of marketing. Attendees also learned a lot about measuring against the right KPIs and what metrics really reflect success in a data-driven world, which dovetailed nicely with the sentiment of practicing customer advocacy.
Here are some of our favorite Tweets on the ground at SiriusDecisions 2018 Summit thus far:
As we mentioned, Molly Bloom had a lot of wisdom to share with SiriusDecisions attendees about the hard works that goes into successful marketing and the sometimes not-so-glamourous steps that lead to success. She also communicated the importance of authenticity and how customers are the most valuable part of your sales team.
1. Know your customer
2. Create experiences that matter
3. Raise the stakesLeasons from Molly Bloom on building a brand at #SDSummit! pic.twitter.com/wJatuqbgQN
— Richard Hill (@RHsays) May 8, 2018
“When you have a really good product, the mythology sells itself. The most authentic seller is the consumer.” – @ImMollyBloom #SDSummit #prodmgmt
— Jeff Lash (@jefflash) May 8, 2018
‘I never realized how easy it is to get to ppl if you’re not afraid of no’ Sales Lessons from @ImMollyBloom #sdsummit
— Drew Sherwood (@SiriusSherwood) May 8, 2018
Listening to @ImMollyBloom at #SDSummit talk about building her private poker empire. Lots of famous men but “no women ever played. …They are probably too smart.” Women know how to manage risk! ?#womeninvest pic.twitter.com/DjnVBz9pla
— Leslie A. Marshall (@LeslieAMarshall) May 8, 2018
But you can’t make effective sellers out of your customers without them being invested in your brand. Other SiriusDecisions speakers dove into a metric that has emerged in the data-driven marketing game: engagement. Success is not measured anymore by the length of the list of names you captured. It’s about getting people to really engage with and believe in your brand. Data-driven marketing allows for the necessary level of personalization to make that a reality.
“Engagement is the new measurement” @sangramvajre @siriusdecisions #SDSummit pic.twitter.com/QmSlq9rWjO
— Rebecca Kritzman (@Kritzman1) May 8, 2018
“My job isn’t to drive more leads. I am responsible for increasing engagement.” @PeterKHerbert #SDSummit pic.twitter.com/jJ12nPGagM
— Lisa Cole (@lcole03) May 8, 2018
Writing good content and tracking clicks isn’t enough. Knowing when the customer needs and will need it is what transforms strategy. #SDSummit pic.twitter.com/JnV8hFiMP1
— Mark Stagno (@StagnoMark) May 8, 2018
Nothing strengthens a customer connection like authenticity. SiriusDecisions attendees continued to show their belief in the power of being genuine and empowering the customer by advocating for their needs and expectations.
Nobody will believe you have only 5-star reviews. Be transparent, be genuine — it’s more credible. @G2CrowdReviews #SDSummit #customeradvocacy pic.twitter.com/YL14cHSPCa
— Amy Bills (@AmySilverBills) May 8, 2018
Buying is not the end. Advocacy is the end. @showpad at #SDSummit pic.twitter.com/hcGhvKShre
— Amy Bills (@AmySilverBills) May 8, 2018
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