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Day One: IMS San Fran

by Jenna Sindle
July 31, 2013
in Events, Inbound Marketing Summit
Reading Time: 2 mins read
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The first day of the Inbound Marketing Summit (IMS) in San Francisco has come and gone – and not without plenty of excitement or buzz. Leading up to the conference, we’d heard a lot about how IMS offers a sense of community and a collaborative environment; now we can say for ourselves that this is an understatement. All of the attendees here are wide-eyed, eager to learn and discuss, and extremely passionate about what is seen, heard and said. It’s certainly an encouraging place to be for marketers who – these days – are constantly facing new challenges, changes, and technologies.

Here is a roundup of a few notable tweets, and make sure to follow along with us as well!

Content “factory” is an outdated term. We are knowledge workers! Thanks @jfouts for the reminder. #ims13

— Amanda Mork (@amandamork) July 30, 2013

 

Account based marketing = Persona based marketing. Yes? #ims13

— Adam Helweh (@secretsushi) July 30, 2013

 

“Find a hook, get people to #engage, then say something important” via @jfouts #IMS13 #ContentMarketing

— Jennifer (@JenniferPPR) July 30, 2013

 

I lost 600 followers today from live-tweeting #IMS13 (obviously they weren’t serious) humph

— Janet Fouts (@jfouts) July 31, 2013

 

Tags: account based marketingcontent factorycontent marketingIMSIMS13inbound marketingInbound Marketing Summitmarketing technology
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