Many marketers are still unclear on the differences between email marketing and marketing automation. Even those who have embraced marketing automation are often guilty of using the software merely as a fancy email marketing platform.

While email marketing can be an incredibly effective tool in the modern marketers arsenal, marketing automation could be what your marketing strategy is lacking to get to the next level.

In the video below from market research and advisory firm Gleanster, the differences of email marketing and marketing automation are dissected and explained: