The channels that companies employ to target, message and interact with key constituents have shifted online. As a result, corporate communications and public relations professionals at global and mid-market brands have moved rapidly to embrace a more dynamic, social and search-oriented content environment.
What best practices have communicators developed to maintain the relevance of their content? How are near and long-term success metrics defined? And how is ROI measured?
Check out the webinar replay below featuring Fernando Vivanco, Senior Director of Corporate Communications at Medtronic
, to hear answers to these questions and more.