Living in the Age of the Internet, one of the largest drivers of website traffic is search marketing. But successful search marketing campaigns do not rely on luck, but rather a healthy mix of strategic search engine optimization (SEO), smart social media marketing, and meticulous mobile search strategies.
For search marketers looking to enhance their skill sets and network with industry experts, be sure to check out the Search Marketing Expo (SMX-West).
What: Search Marketing Expo – West
When: March 11-13, 2013
Where: San Jose McEnery Convention Center, San Jose, CA
Conference attendees can sharpen their skills and learn cutting-edge techniques by attending any of the 50+ breakout sessions covering critical search marketing tactics like paid search advertising (PPC), search engine optimization (SEO), local and mobile search, social media marketing, semantic SEO and more. Ever wondered how the search engines create policies, decide how results appear, or what is considered spam and what’s deemed good content? Representatives from Google and Bing will be sharing insights on what to avoid and search engine best practices. A recent post from SMX’s blog which offers 10 reasons to attend the conference lays out additional benefits for attending the event and other surprises attendees can look forward to.
A diverse set of speakers and topics will be covered at the conference. Keynote speakers include:
- Grady Burnett, VP of Global Marketing Solutions for Facebook
- Matt Cutts, Software Engineer at Google
- Patrick Thomas, Search Policy Specialist at Google
- Bing’s Duane Forester
For more information or to register for the conference, visit http://searchmarketingexpo.com/west.
