This month on Modern Marketing Today, we’ve taken an in-depth look at the world of marketing analytics. We started out with Sheryl Pattek, VP-principal analyst at Forrester Research, who shard with us how CMOs should be adapting to the rising importance of customer data-driven digital marketing. We heard from Boaz Grinvald, Founder and CEO of BrightInfo who discussed the importance of real-time analytics in customizing the prospect experience, and we explored the role that analytics play in your lead generation efforts.
If you’re ready to dig even deeper into the world of marketing analytics, consider attending the eMetrics Summit, happening all across the country this year. From early adopters leading the effort to those still in discovery mode, this event is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, eMetrics Summit focuses on driving business results through data analysis and technology adoption.
What: eMetrics Summit 2014
When: March 16-20, 2014
Where: San Francisco Marriott Marquis, 55 Fourth St, San Francisco, CA, 94103
Managing a data driven organization takes political, technical and personal knowledge and talent. Some of the biggest and most successful brands in the world step up to the podium and reveal how they make it happen, what challenges they face and their vision for the future. Learn how to create an analytics focused organization, how to slice through the silos and how to account for multi-channel marketing, marketing mix modeling and brand equity measurement. Whether you want to make your organization more data-driven or just keep your ducks in a row, the eMetrics Summit keynoters deliver insights for managing those who optimize:
- Avinash Kaushik, Digital Marketing Evangelist, Google
- John Lucker, Global Advanced Analytics & Modeling Market Leader, Deloitte Consulting
- Christopher Hogan, Director of Marketing Analytics, Macys.com
- Rick Larkin, Vice President of Strategy, MarketShare
- Suvro Goswami, Head of Marketing Strategy & Analytics, Motorola Mobility
- Sid Shah, Director of Analytics, Adobe
For more information, to register for the conference, or to find out where the event will be held near you, visit http://www.emetrics.org/sanfrancisco/2014/pricing/.
