Knowing that consumers readily turn to the Internet as their first stop in the purchasing process, the ability to draw prospects to your web content through Search Engine Optimization (SEO) is increasingly valuable.
To the average person, search result rankings appear to be fairly straightforward—delivering the most relevant sites and content as they relate to the keywords used in the search. In reality, however, search result rankings are based on complicated scientific algorithms that are constantly changing and updating.
As a result, many marketers looking to improve their organic search results have resorted to trying to game the system by using a variety of gimmicks and tricks in hopes of having their own content display higher and/or more frequently in search results.
According to a recent article by social media and content marketing guru Chris Parente, however, “Honest SEO is now the most effective SEO.”
In his article, Parente offers his expert industry insight on search engine optimization, as well as his own experience in pursing improved search rankings through ethical means.
Additionally, Parente discusses how the rise of content marketing has—and continues—to influence organic search results.
Be sure to check out Parente’s full article for the tips he follows for honest and effective SEO.
What do you think? Did Parente get it right? What are your tried and true methods for super SEO?
