What’s the hardest thing about content marketing? Getting started.

So often companies try to implement a content program and they wind up with one employee producing and promoting content in a silo.

Strategy and organizational buy-in are crucial to the success of your content marketing program. But how do you begin to implement that cultural change? Here are a few soundbites from this morning’s Content Marketing World keynote, “Content Marketing and Change Management – Making It Real”, as well as some insight from industry expert, Jenna Sindle.

Check back in later today for more from Content Marketing World!