We’re back with more coverage of the Salesforce World Tour in Boston!
The early afternoon featured a session on the marketing cloud and digital marketing. Rob Begg, VP of product marketing at Salesforce, and Sarah Carver, director of product marketing, led the discussion. The session was packed with marketers and sales professionals, eager to see what’s new in the marketing cloud.
“Why choose the marketing cloud for your business?” Begg posed. “Because you want your customers to have an amazing experience with your brand.”
The marketing cloud features the journey builder, an interactive, drag and drop platform that marketers can use to map customer journeys and conduct A/B testing.
“Targeted advertising and messaging is very powerful,” said Begg. “We see a 152 percent higher click-through rate on emails with targeted messaging.”
Predictive intelligence was a big topic in the marketing cloud session as well. With the Salesforce platform you can look back on your customer’s behavior and predict their needs.
“Great predictive campaigns lead to customer advocacy,” said Begg. “67 percent of customers use social media to interact with brands. Positive online advocacy for your brand is invaluable.”
“Salesforce gives marketers the tools to create an exceptional customer journey,” said Beg. “Innovation is key.”
“Being safe is risky,” added Vala Afshar, Chief Digital Evangelist at Salesforce.
After the marketing session, attendees flooding the customer success expo where Salesforce pros were on-hand to demonstrate new products and give tutorials.
Later in the afternoon, Mark Bloom, Senior Director of the Service Cloud, took the Salesforce stage to talk Service Cloud.
“The connected world is raising the expectations of your customers,” said Bloom. “Take Uber, for instance. It’s all about the experience, and the customer experience can go from good to bad in a second.”
The conference wrapped up with an exciting “State of Marketing 2016” session.
During this session two things were stressed: Marketing agility and, of course, the customer experience. “Digital is the King. Customer experience is the holy grail. Helping has become the new selling.”
Enjoy this coverage of the Sales Force World Tour in Boston? Check back for more insight on April 28th when we check out the Tour in Washington D.C.