Join us tomorrow through April 27th for up-to-the-minute coverage of Oracle’s Modern Marketing Experience.

This year’s event is held in Las Vegas and promises to draw thousands of attendees to hear the latest from the industry’s top marketing and tech experts. There are exciting speakers set for over one hundred sessions, including James Cooper, the editorial director for AdWeek, and Gartner CMO, Jake Sorofman.

Like many similar events this year, the subject of customer experience is high on the agenda.

“Working in the B2B marketing space, I feel like enhanced customer experience is still at arm’s length. The tools and tracking are in place, but compared to the B2C market we’re often behind,” remarked Erica Pierson, Managing Director at Strategic Communications Group. “We capture a lot of data, but it’s more difficult to convert B2B data into a story that impacts business growth. I’m hoping to see some examples of B2B customer experience enhancement at Oracle’s Modern Marketing Experience.”

Special guest, Tyra Banks, Founder & CEO of TYRA Beauty and Creator & Executive Producer of America’s Next Top Model will cap off the event in a conversation with Andrea Ward, Oracle Marketing Cloud’s Vice President of Marketing.

Check back in with us tomorrow for all the latest!