This week, the illustrious Marketing Nation Summit hosted by Marketo kicks off in San Francisco and is exploring the theme of “The Fearless Marketer.” From April 29 to May 2, marketers from all over the world are gathering to discuss the bleeding edge of marketing technology, or martech. Attendees also gain valuable education around the Marketo platform and can become certified experts on site.

Some keynote speakers include Academy and Grammy Award winner Jamie Foxx, Former Airbnb CMO Jonathan Mildenhall, and Three-Time Olympic Medalist Lindsey Vonn. Flo Rida will even be performing to help marketers blow off steam after a long day of networking and learning. So it’s easy to understand why Marketing Nation Summit is so hyped in the marketing community.

Taking a look at the agenda, many of the sessions center around marketing in the digital age, harnessing the power of data-driven marketing, and leveraging martech for more effective ABM programs than ever before.  As a marketer today, you can’t just rely on gut feelings and subjective opinions. Marketing strategies today are shaped by utilizing concrete data that sheds more light on customers than marketers 50 years ago could ever dream of.

That’s where the value of shows like Marketing Nation Summit lie; marketers are being armed with every data-driven tool out there to ensure they are reaching their customer in the best possible way. And that’s why the Strategic Communications Group team pays attention to invaluable insights stemming from shows like these. Those insights help us continue to connect engagement to demand in the smartest possible way.

We’re looking forward to what the Marketing Nation Summit has to share with the marketing community this year. You can watch Marketo CMO Sarah Kennedy’s invitation to this year’s show here:

Modern Marketing Today will be covering Marketing Nation Summit throughout the week, so stay tuned and subscribe to our newsletter for the latest updates from the show.