Startups need to expand their audience and elevate brand recognition. They need to make their presence felt on social media platforms. A positive image is an essential requirement for startups. One of the main aims of PR is to establish a company in the market, which is what startups need too. Gaining positive PR is not easy, and it necessitates dedicated efforts. Given below are PR strategies that startups can utilize to create a positive image.
Social Media Strategy
Not having a social media strategy is a mistake. If startups give a good social media experience to their customers, it is very likely that their customers will recommend the business to others. Joining discussions on social media platforms like Facebook, Twitter, or LinkedIn offers startups opportunities to create communities, discussions and increase the reach of their PR placements. Companies should have a content strategy before posting on social media. Without a plan, it is easy to lose direction. A consistent posting schedule also leads to an increase in engagement.
Set a Goal
Startups should adopt a specific goal. The question to be asked here is—what should the PR initiative of the company achieve? It could be amplifying the visibility of the startup so that it draws more investment. The value proposition of the brand should also be clear. A simple and clear value proposition is also easier to explain to investors and consumers.
Use Engaging Content
The brand story of a startup should be consistent across different digital platforms. This improves the credibility of the startup. Content should not be created for the sake of it, as it should be in harmony with the core values of a brand. Across digital platforms, the content should also be optimized using SEO strategies. Using keywords, backlinks, and referring domains will result in SEO-focused content. Startups should also assess what type of content their audience likes. PR content can use interesting facets of a startup’s journey, such as its mission, values, or team.
Dos and Don’ts of Media Relations
While giving pitches to the media, it is a good idea to send personalized emails by using the first name of journalists. Only one journalist should be contacted at a time to show that they matter and that the pitch has not been distributed indiscriminately among journalists. The pitch submitted to journalists should also be concise and not more than 6 to 7 sentences. A pitch might not automatically transform into a story; hence a follow-up could be necessary. It is better to avoid lengthy emails.
Learn About the Audience
Extensive research on the audience should be conducted to make sure that the pitch submitted to the media seems relevant. From the beginning, the journalists should be provided with a context. They should know why they were chosen and why the pitch is relevant to their target audience. Personalizing a pitch might be time-consuming, but it is well worth the effort.