The final day of Dreamforce is in full swing and marketing leaders are talking thought leadership personas. Subject matter experts add an air of credibility to your content that is hard to achieve alone. But how do you build your SME’s (subject matter experts) voices in your online community? And, even more important, how to you ensure the story your thought leaders are telling resonates with your customers and prospects?

Here with tips is community expert, Erica Pierson, director at Strategic Communications Group.