Customer trends have changed dramatically over the last two years as the pandemic reshaped the ways in which shoppers could -- and would -- interact with retailers. While these changes ...

The COVID-19 pandemic placed pressure on brands to be transparent about how they were prioritizing safety with their products, customers, and employees. Amidst the public health crisis, retailers began to ...

Accelerating digital shopping habits are driving retailers to adapt to changing digital trends. Today, online shoppers spend a significant amount of screen time on apps like Instagram and TikTok, and ...

With 90 percent of marketing leaders having experienced a budget cut in 2020, Rick DeLisi, VP Advisory and Gartner Fellow, cautions that “tight budgets are probably here to stay at ...

Being able to connect with your target audience is vitally important for any organization, but during a pandemic this ability is particularly important for healthcare organizations. Johns Hopkins Medicine was ...

This year saw the rapid acceleration of digital interactions across all sectors of the economy. While marketers were already building programs and investing in solutions to support a digital experience, ...

It’s no longer hyperbole to say we’re living through unprecedented times; from the mass cancelations of conferences to mandated telework life, COVID-19 has completely upended business – and life – ...

This week, millions of Americans suddenly became remote workers, working from home instead of reporting to the office every day by 9am. But for our team at Strategic Communications Group, ...