Data unlocks the potential for brands to better meet their customers’ needs. By using data as a resource, marketers are able to tailor their customer experience and provide personalized messaging. ...

Customer trends have changed dramatically over the last two years as the pandemic reshaped the ways in which shoppers could -- and would -- interact with retailers. While these changes ...

Digital interactions between brands and consumers were on a steady upward trajectory before the pandemic. But as stay-at-home orders and in-person capacity limits have become a standard part of pandemic ...

The COVID-19 pandemic has escalated the need for brands to accelerate digital transformation. And as we get further into 2021, brands are looking for ways to stay relevant and innovative. ...

Like so many other professions, marketers had a turbulent 2020. For most, their carefully laid plans were derailed by the COVID-19 pandemic requiring them to pivot and find strategies that ...

From ordering dinner to buying a house, how customers interact with brands is changing rapidly. With so many different brands, channels, and platforms to interact with a brand while customers ...

Each year, there are thousands of marketing conferences across the country, but the Sitecore Symposium is one that stands out. This year’s theme was “human connections in a digital world” ...

As a marketer it’s impossible to avoid discussions about how machine learning (ML) and artificial intelligence (AI) are improving the real-time customer experience (CX). And while we might think we ...

Customer experience (CX) has evolved from a buzz phrase to a guiding principle for businesses as they seek to differentiate themselves in highly competitive and rapidly evolving marketplaces. Regardless of ...

Buzzwords. Marketers need these bits of language to stay trendy – right? Not so much. According to Irene Sandler, Vice President of Corporate Marketing with Cognizant, there are three buzzwords ...