Paid advertising is a type of marketing that involves the use of paid messages to promote products or services. The concept of paid advertising has been around for decades, but ...

“Communities, not companies, own the brands of tomorrow…and build the leaders of tomorrow,” said Sarah Kennedy, CMO of Marketo at the Marketo Marketing Nation Conference, part of the Adobe Summit, ...

Think of all of the decisions that you make in your daily life. With the exception of simple ones, like which breakfast cereal to pull out of the pantry that ...

With CES 2018 last week and NRF 2018 wrapping up this week, it’s safe to say that this year is shaping up to be a big one for the retail ...

This week, marketers from all across the globe are descending on the Bay Area for the Marketing Nation Conference. This annual event is sponsored by marketing automation software provider, Marketo, ...

We’re live from the floor at the 2015 Future of Marketing Summit in New York City! Industry experts are taking the stage to share hot marketing tips, trends and best ...

Today's post is courtesy of Diane Primo, the founder and CEO of IntraLink Global, a next generation marketing and content firm that creatively interlinks content strategy, social media and technology. ...

Susan Ganeshan, Chief Marketing Officer at newBrandAnalytics, is passionate about helping businesses increase revenue, gain operational intelligence and competitive advantage by teaching her clients to listen to social intelligence and ...

By now, the fact that the marketing landscape is changing is old news. We’ve spent a lot of time discussing the new tools and resources available to marketers in order ...

Living in the Age of the Internet, one of the largest drivers of website traffic is search marketing. But successful search marketing campaigns do not rely on luck, but rather ...