Successful marketers know that creating and maintaining brand awareness is an important key to marketing success; you can't drive sales if your prospects have never heard of you. However, establishing ...

A new study just released jointly by the Content Marketing Institute and Marketing Profs reveals that nearly 75% of marketers say lead gen is their primary goal for using content ...

Many marketers are still unclear on the differences between email marketing and marketing automation. Even those who have embraced marketing automation are often guilty of using the software merely as ...

A recent report by the CMO Council reveals that content marketing has never been more important to the buying process. An overwhelming majority of respondents (87%) said that online content ...

Today's post is provided by Chris Parente, Managing Director at Strategic Communications Group. In his guest post below, originally appearing on his personal digital publication, Chris offers his insights based ...

As the marketing landscape continues to evolve, the role of the modern marketer is beginning to take shape and become more clearly defined. In an effort to better understand the ...

For modern marketers, one tactic that has produced some of the most impressive results is the alignment of the marketing and sales teams. Unfortunately, this can prove to be more ...

Modern marketers have an abundance of tools and resources in their arsenal in order to reach customers, build brand awareness, and develop loyal brand enthusiasts. One tool that marketers have ...

  Like any seasoned professional, a chief marketing officer (CMO) can become outdated in his or her practices and skill set if they don’t make a deliberate effort to grasp ...

For any marketer, getting the right set of eyes on your content is only one part of the challenge. Once you’ve been able to get your target’s attention, you need ...