During World War II, the Allies crafted a bold plan to capture a number of key bridges in Europe in a campaign called Operation Market-Garden.  Its failure was retold in ...

As we discussed in an earlier article,  social media for marketing can enable businesses looking to further their reach to more customers. It's a particularly useful tool for B2B marketers ...

Marketers realize that in order to grow revenue, they have the primary responsibility of bringing in more qualified leads—a task easier said than done. In keeping with this month’s in-depth ...

There’s no question that today’s modern marketer faces a handful of new (and continually) emerging challenges and non-traditional methods to reach their target audience, causing them to take on new ...

A recent report by the CMO Council reveals that content marketing has never been more important to the buying process. An overwhelming majority of respondents (87%) said that online content ...

There’s no question that today’s modern marketer faces a handful of new (and continually) emerging challenges and non-traditional methods to reach their target audience, causing them to take on new ...

Marketers today face a number of obstacles in the marketplace. Whether trying to attract and engage with prospects, stay ahead of tech-savvy, overly-informed customers, or attempting to resonate with customers ...

The title of our post, to a large extent, is the opposite of a recently published SocialNewsDaily article entitled, 36% of B2B Companies Not Investing in Social Media Marketing. Despite ...

The sophisticated, feature rich marketing automation solution from Eloqua helps organizations put in place scalable programs for lead generation and nurturing. In fact, I came away from last month's Eloqua ...

I had an amazing time at Eloqua Experience last week in Orlando! The conference was well constructed and organized.  The folks from Eloqua were gracious hosts.  The speakers were top ...