Thanks to an increasingly digital economy and empowered customer, the marketing landscape is undergoing a paradigm shift. Enter the age of modern marketing. Through innovative technology, valuable content, and cutting-edge marketing strategies, modern marketing has transformed how companies identify leads, cultivate prospect relationships and close deals.
The savvy marketer also knows that it’s not just the tools, resources, and methods in marketing that are changing, but also the roles within the marketing department as well. Nowhere is this more evident than in the role of the modern CMO.
In the video below, David Newberry, CMO of Pitney Bowes Software, discusses how modern marketing, technology, and data are impacting the role of today’s CMO. He stresses company-wide compliance in marketing initiatives and changes and also touches on the importance of creating a personal connection with your customers in order to achieve not only a level of satisfaction, but a sense of loyalty and trust through clarity of purpose and content credibility.
(Also, be sure to revisit our exclusive Q&A with Phil Sidoti, Campaign Execution and Optimization Manager at Pitney Bowes Software in which he opens up about the marketing automation platform and features his company utilizes to drive marketing and sales success and the impact that the technology has on operational efficiencies.)