We recently featured an exclusive excerpt of Marc Hausman’s newest must-have resource for modern marketers. The eBook, entitled, The Intersection Point: Where Content, Social and Sales Collide, offers tips, best practices, case studies and real world experiences on timely topics including content marketing, social media marketing, and aligning sales and marketing.
Today, we are excited to feature the second exclusive excerpt from the free resource. In the book, authors asked Strategic account directors and clients the following question, “How has “thinking like a publisher” helped you address your/client concerns?” Here’s a look into what they had to say:
Meredith Lawrence, Director of Federal Field Marketing at Polycom, a client of Strategic Communications Group:
The content and messaging we develop speaks uniquely to organizational challenges that our prospects currently face. We don’t sell products, we collaborate with prospects to architect solutions that help them meet their objectives, and I think this trusted advisor, thought leader approach makes us stand out.
We tell a story. We align ourselves with sales by providing background and content that helps build a collaborative partnership with customers. (To hear more from Meredith, click here: https://www.youtube.com/watch?v=vgWA5PHz-Zc)
Matt Langan, Founder of L&R Communications, and long-time partner of Strategic Communications Group:
This is more of a mindset that all clients are starting to embrace, and it makes a tremendous difference in any content marketing effort. The most ideal clients are the ones with communications backgrounds and are energized by not only the quality of content created, but also fully understand the sales-enablement component.
Jenna Sindle, Director at Strategic Communications Group:
Regularly publishing great content develops the company’s reputation as a thought leader and enables them to connect on an on-going basis. Great content marketing doesn’t sell; it educates the buyer and gives them the information they need to do their jobs, not just to buy.
Shany Seawright, Managing Director and Partner at Strategic Communications Group:
Due to the challenges of the current marketing climate, my clients needed a new, innovative approach to help them connect with customers, prospects, and partners. Each of my clients followed the path of becoming a publisher of content and with our help, created a digital publication to drive awareness, educate and share best practices.
For more information about how thinking like a publisher can benefit your organization, or to download the free eBook, visit http://ww2.gotostrategic.com/lp/ebook.html.