How do PR professionals help brands stay relevant in today’s noisy media environment? Ronn Torossian, a PR executive, says PR is about managing the spread of information about a company to the public. It can also include a company getting more exposure to the target audience using subjects that are of public interest, as well as new stories that don’t require direct payment to journalists. Read on to learn more about Ronn’s tips for successful PR strategies.

Staying on Top of Trends

For a company to be seen as a reliable source of information and as a thought leader in its niche or industry, it must be able to stay on top of the latest industry or niche trends. Google Trends is a helpful tool in that regard, as the tool can help businesses stay on top of the current trends covered by news outlets. Meanwhile, staying on top of social media trends can be achieved by being present on several social media platforms.

Companies also need to be present on social media to stay on top of news from any industry outlets, forums, or reports—which is the best way to learn what’s currently trending in each niche or industry. This knowledge then helps companies cover relevant topics that they know about. Public relations can help companies generate brand awareness and buzz, as well as create the perfect brand story. When a brand has an excellent story coupled with passionate business owners, the attention from both media outlets and consumers will naturally follow that company’s brand story.

Social Media Platforms

A great channel for public relations is social media. Companies shouldn’t focus all PR efforts on traditional media outlets. They should also share their information on social media channels simultaneously. It’s also important to remember that when a past customer gives negative feedback on a social media platform, the company should immediately respond to it by giving an apologetic reply. The business should also explain to the customer that the issue will be promptly resolved and reach out to that customer privately.

Consistency

Companies cannot grow and achieve success with their public relations efforts in a single day. They must have a detailed long-term plan for their public relations efforts, and consistently follow through with that plan over a long period of time. This is the best way for a company to distinguish itself from the rest of the industry and attract its desired recognition. If a business isn’t getting its desired results after implementing several different PR strategies to attract attention from the media and the public, it can work with a PR agency to get more help with its PR and outreach efforts.

Ronn Torossian is a public relations executive and founder of 5WPR.