As we swing into the holiday season and enjoy time with family and friends, we’re also nearing the end of 2015. And you know what that means — time to craft your marketing strategy for the New Year!Here, we’ve compiled of couple of the hottest trends and best practices to inspire your 2016 strategy:
Customer experience is everything.
As heard from marketers at the 2015 Salesforce
World Tour, “Behind every connected device there is a customer
. If you don’t provide personalized, smarter and faster service, somebody else will.”
Seamless interaction with your customers should be a top priority in 2016, and that means marketers should craft integrated programs that combine and leverage the power of digital communications, content creation and marketing technology.
Join Karen Borosky, Senior Marketing Manager at NetApp, on Wednesday, December 9 at 11:30 AM EST to learn how to build an integrated communications program in 2016. Click here to learn more.
Marketing and sales integration is more than a concept, it’s a requirement.
A lack of communication and accountability between these two departments leads to missed opportunities and lost revenue.
According to Marketo
, when sales and marketing teams are in sync, companies are 67 percent better at closing deals. And according to Infor CRM
, companies with strong sales and marketing alignment achieve 20 percent annual growth rate.
Place focus on marketing and sales alignment by employing a Web2Sales strategy. Learn more about Web2Sales here.