As hundreds of modern marketers from companies all over the globe flock to Eloqua Experience 2012, we here at All About Experience would like to capture some of the excitement from attendees surrounding the user conference.
Despite yesterday being an important day with the Presidential election, marketers checked in early to soak in knowledge on several marketing automation best practices with the Eloqua platform. Yesterday’s jam-packed day featured valuable content from educational sessions such as new lead scoring programs, sales enablement tools and custom subscription management.
As a nice value added feature for attendees of this year’s conference, Eloqua has a mobile app from CrowdCompass to download. The app has some cool features such as 24/7 access to the event schedule and speakers, the ability to create a schedule based off personal interests, and the opportunity to view all speakers and sponsors.
Also, Eloqua will feature images taken by attendees on Eloqua’s official blog, It’s All About Revenue. Several of these images will be displayed on Topliners, Eloqua’s social community, along with the company’s Pinterest, Facebook and Twitter page. Attendees who want to have their photo(s) displayed simply have to share images on Instagram or Twitter using the event’s official Twitter hashtag — #EE12NA.
Today’s festivities will capture a ton of excitement for many attendees. Eloqua has already announced a new product offering called the Eloqua AdFocus, which allows marketers to manage targeted personalized display ads from the Eloqua platform.
There’s also a lot of anticipation from many attendees on today’s speakers as well. Many of the speakers will be sharing valuable insights on how their firms use the Eloqua platform to drive results.
Define, Score, Revenue! The brilliant @lisamchen breaks it all down at 1:30 #EE12
— Jason Rothman (@SSMM_JRothman) November 7, 2012
RT @mike_turcotte: Packed room to hear Dave Liloia’s “Wonka Vision for marketing ops #EE12 > Save me a chocolate bar!
— Heather Foeh (@heatherfoeh) November 7, 2012
