In the past few weeks, the effects of COVID-19 have not only dominated the news cycle but also impacted both large and small businesses across the nation. Despite the impact…

If you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the…

When you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes the retail behemoth so successful? One huge factor is the…

It’s no longer hyperbole to say we’re living through unprecedented times; from the mass cancelations of conferences to mandated telework life, COVID-19 has completely upended business – and life –…

Every year, the GAIN Conference, a government marketing event that focuses on growth, acceleration, innovation, and networking, awards the top marketers in the government sector with GAINer Awards. These awards…

This week, millions of Americans suddenly became remote workers, working from home instead of reporting to the office every day by 9am. But for our team at Strategic Communications Group,…

There are plenty of things weighing on the minds of marketers. Driving sales, connecting engagement to demand, and building a unique customer journey are just a few. At the center…

Content is the retailer’s not-so-secret weapon. A strong content program can inform, engage, and extend connections with customers that result in long-term brand loyalty. But personalization and customer experience are…

Today’s business leaders are faced with a whole new world of challenges in today’s disruptive economy. These challenges are exacerbated when a growing organization chooses to refocus their business to…

Late winter is not just awards season for actors, directors, and sound producers, it’s also time recognize the achievements of the most innovative public sector marketers. Last week MeriTalk announced…