“What would your business look like if you started it today?” asked Tom Goodwin, the executive vice-president and head of innovation at Zenith USA, in a recent article. The answer…

“Communities, not companies, own the brands of tomorrow…and build the leaders of tomorrow,” said Sarah Kennedy, CMO of Marketo at the Marketo Marketing Nation Conference, part of the Adobe Summit,…

This week, the nation’s leading marketers from some of the world’s largest and most respected brands have descended on Las Vegas, NV, for the Marketo Marketing Nation Conference, which is…

Everyone’s heard the old adage “the customer is king,” right? Every business owner knows that it’s in their best interest to make sure that each of their customers finds the…

Nearly 15,000 marketers are at Marketing Nation at Adobe Summit this year, awaiting speakers and educational sessions on how to better target, engage, and reach the customer. From traditional marketing…

This year’s Modern Customer Experience conference in Las Vegas offered conference attendees the promise of becoming legendary together. Now, if you can just get the image of Neil Patrick Harris…

As the Modern Marketing Today team reported earlier this week, Oracle’s Modern Customer Experience (#ModernCX) is underway and thousands of marketers have gathered in Las Vegas, NV to “be legendary…

Legendary: remarkable enough to be famous. As a marketer, we strive for all our campaigns to be remarkable, captivating, and inspiring, and one of the ways we can meet this…

Branding. It’s more than a striking logo, creative copy, or memorable hashtags – it’s how all these things work together to embody the essence of your brand. It’s the feelings,…

As marketers, we know that things are constantly changing. While we can’t, and shouldn’t, jump on every trend, we should take a hard look at our social presence every so…