Finally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the victory, there are a few things you need to do – and the first...
There are many articles out there — from advice on LinkedIn to academic research on the subject in the Harvard Business Review — on how to foster a positive and collaborative relationship between sales and marketing teams. And for good reason too. If your...
This week, Incite Group’s Brand Marketing Summit took place in New York City and brought together more than 500 attendees to connect on pressing priorities in the world of branding and marketing. With the tagline “Marketing is Dead: Engagement is Alive,” it’s no surprise...
A conference featuring concerts and speeches from the band Metallica, custom screen-printed swag and companies wheeling Zoltar fortune telling arcade machines onto the floor as a cry for attention can be dizzying for many of us. And I’m sure many folks that attended, or...
Binge-watching. A phrase coined when Netflix first hit our home TVs with thousands of hours of shows and movies. “Are you still watching?” We’ve probably all gotten that message a few times, and yes, we totally are. What’s interesting is that we can camp...
The word ‘trailblazer’ was featured prominently in this week’s Dreamforce 2018 conference. From its location in San Francisco – home to trailblazers both past and present – to the iconography of the conference to the keynote speakers – there’s no doubt about the culture...
Each of us has a different story. It may start with your heritage and cultural background; it may start with your age, or your gender. Perhaps it centers around a struggle that you’ve overcome. Regardless, of how your story evolves, its likely different than...
Dreamforce 2018 is officially underway and thousands of Salesforce community members are gathering in San Francisco to see what’s the latest and greatest in the world’s largest cloud economy. While there are more than 2,700 different sessions to attend at the event this week,...
Dreamforce 2018 kicked off yesterday marking the beginning of four inspiration-filled days. Attendees join fellow “Trailblazers” to learn new marketing tactics, trends in industry, and discover innovative technology. With over 2,700 sessions, there is something for everyone, from hands-on product demonstrations to discussions lead...
“Marketing is Dead: Engagement is Alive.” As marketers, we probably know that this is true. E-blasts, blogging, and print materials don’t do what they used to, how can we adapt? Retail Technology Insider explored this question with help from the Incite Group interview with...
