We recently spoke with Jason Galloway, Marketing Transformation and Technology Practice Lead at KPMG about the Marketing to the Connected Customer report. During this conversation, Galloway, who’s been in the…

Today’s marketers are not only tasked with creating engaging content but connecting that content to sales and broader company goals. This is quite a change from traditional marketing that largely…

With the volume of emails, text messages, and visual ads that consumers receive across multiple platforms not just each day, but each minute of the day, it’s become much harder…

Marketers venture into campaigns with the best of intentions. With goals of solid ROI, increased sales, and brand awareness, it seems like they are striving for the best. But according…

Buzzwords. Marketers need these bits of language to stay trendy – right? Not so much. According to Irene Sandler, Vice President of Corporate Marketing with Cognizant, there are three buzzwords…

There seems to be an endless amount of marketing, networking, conferences, and other events that creatives can fill their time with – but are they worth it? Events that you…

As a marketer it often feels like your job is bordering on the impossible. And nowhere is this more true than when it comes to building a high-quality online experience…

Digital marketing has reached the point that it can no longer be overlooked. In today’s climate, companies must be active online in order to succeed. Social media, search advertising, streaming…

Not so very long ago, marketing was the department that wrote and readied brochureware, shipped the booth to the next show site, and was far too often chided by the…

Scalability and speed-to-market can both be make-or-break factors for growth-oriented companies. Being able to bring an offering to market more quickly than your competition can make all the difference in…