CES, one of the world’s largest consumer technology conferences, began earlier this week in Las Vegas. For over 50 years, the gathering has provided innovators, startups, and dreamers with a…

It is the time of year to relax and reflect, so Modern Marketing Today is looking at stories that provide insight and good reading for the holiday! From advice from…

In recent weeks we’ve featured profiles of some of the marketers who won awards at this year’s GAIN Conference. As well as honoring those who have created innovative and successful…

The retail sector has had its fair share of woes lately with iconic brands filing for bankruptcy while others are working hard to find a new strategy to preserve their…

One of my favorite memories as a child is tagging along to go Christmas shopping with my mom. We’d bundle up, pile into the car with a list in hand,…

Learning from marketing professionals and sharing that knowledge is one of our main missions here at Modern Marketing Today. In this roundup, we are thankful for insight into several different…

Earlier this month, government marketers gathered to discuss the latest trends and pressing pain points in their field at the annual GAIN Conference in Reston, VA. Part of the event…

Finally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the…

There are many articles out there — from advice on LinkedIn to academic research on the subject in the  Harvard Business Review — on how to foster a positive and…

Just about a year ago, there were a flurry of articles and think pieces lamenting the demise of the retail sector. The Retail Apocalypse was nigh; beloved brands were toppling…