Nearly 15,000 marketers are at Marketing Nation at Adobe Summit this year, awaiting speakers and educational sessions on how to better target, engage, and reach the customer. From traditional marketing…

This year’s Modern Customer Experience conference in Las Vegas offered conference attendees the promise of becoming legendary together. Now, if you can just get the image of Neil Patrick Harris…

As the Modern Marketing Today team reported earlier this week, Oracle’s Modern Customer Experience (#ModernCX) is underway and thousands of marketers have gathered in Las Vegas, NV to “be legendary…

Legendary: remarkable enough to be famous. As a marketer, we strive for all our campaigns to be remarkable, captivating, and inspiring, and one of the ways we can meet this…

Branding. It’s more than a striking logo, creative copy, or memorable hashtags – it’s how all these things work together to embody the essence of your brand. It’s the feelings,…

As marketers, we know that things are constantly changing. While we can’t, and shouldn’t, jump on every trend, we should take a hard look at our social presence every so…

An oversized green straw, a black turtleneck, and an orange swoosh? All symbols of iconic brands that are pushing the customer journey to a new level. A recent study by…

As every marketer knows, there are many marketing conferences each year and many of them deliver similar messages to the audience. One that brings something different to the table is…

Customer experience has always been important, but now, more than ever, marketers are taking a hard look at the way their customers interact with their brands. To explore customer engagement…

Storyteller. When you hear this what comes to mind? Maybe it’s the memory of a grandparent sharing an old tale, or your favorite novel you’ve reread again and again. But,…