Ah, Nirvana – a perfect state or an idyllic place. For marketers, it’s hard to find.

The C-suite is looking for measurable, scalable value. Yet, according to a study by Forrester Research, 50 percent of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results.

Marketing nirvana is achieved when all of your marketing tactics are measurable and aligned directly with sales outcomes. But how do organizations like yours turn measurable marketing into a reality?

That is the question that Erica Pierson, Managing Director at Strategic Communications Group(Strategic), addressed in last week’s webinar entitled, “The Path to Nirvana: How to Build Measurable Marketing Programs in a Corporate Environment.”

During the live Q&A, Erica shared her top three tips to align your programs with sales outcomes:

  • Understand what sales needs to achieve and how they have prioritized their goals.
  • Partner with sales every step of the way. It can be tempting to build an integrated program and unveil the results in a big “voila” moment. This approach often backfires. It is best to stay in lock-step with the sales team so you can adapt to any changes and keep the conversation open.
  • The critical success (or failure) factor is focus. Whether you are a multi-million dollar corporation or a growing start-up, without executive focus your measurable marketing program will never get off the ground.

Watch the entirety of Erica’s presentation below.

Looking for a well defined methodology your company can implement to more quickly identify and nurture sales ready leads?  Want to better leverage your investments in Web, content, search optimization, social media, digital communications and CRM?

Join Marc Hausman, founder and CEO of Strategic Communications Group, for “Web2Sales: Trend or Hype?.” This exclusive 30-minute webinar is hosted by eTrigue and will delve into the validity of a popular new methodology in the marketplace: Web2Sales.  Register today!

For a visual preview ofWeb2Sales and how it can fit into your organization, check out the informative infographic below.

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