"Paige"

Being able to connect with your target audience is vitally important for any organization, but during a pandemic this ability is particularly important for healthcare organizations. Johns Hopkins Medicine was…

As consumers turn more frequently to digital channels, it has become critical for brands to connect with their customers on a personal level. By leading with your heart, brands are…

The current crisis is changing the way we live, work, and interact. Relying on digital tools to stay connected is now a necessity. Video calls, online grocery orders, and food…

When met with uncertainty, industry leaders find solutions through creativity and innovation. Out-of-the-box thinking allows for unique problem-solving methods, whether it is dealing with customers or clients. Brands have demonstrated…

CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets marketing departments have been turned…

This year saw the rapid acceleration of digital interactions across all sectors of the economy. While marketers were already building programs and investing in solutions to support a digital experience,…

CMOs are facing major challenges during the pandemic. From the rapid changes in channels of engagement and ways to connect with customers to vanishing budgets marketing departments have been turned…

So much has changed for retailers this year because of the COVID-19 pandemic. What has made the difference between success and failure in this turbulent time has been the ability…

This year brands embraced digital experiences in response to the pandemic. While this solved one challenge – of connecting with customers who could no longer shop in-person –  it created…

One of the unexpected outcomes of the pandemic is how it has put innovation under pressure and accelerated digital transformation for the retail sector. As our worlds collectively moved from…