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Search results for

"customer experience"

  • Customer JourneyFeatured

    Building Customer Experience with Artificial intelligence and Emotional Connection

    by Kelsey Winick January 20, 2021
    by Kelsey Winick January 20, 2021

    “Eighty-three percent of customers are more likely to purchase from a brand they have an emotional connection to,” said Annette Franz, Founder and CEO of CX Journey Inc., during the…

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  • Customer JourneyFeatured

    In 2021, Improving Customer Experience Will Remain a Top Priority

    by Kelsey Winick December 17, 2020
    by Kelsey Winick December 17, 2020

    Like so many other professions, marketers had a turbulent 2020. For most, their carefully laid plans were derailed by the COVID-19 pandemic requiring them to pivot and find strategies that…

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  • Customer JourneyFeatured

    How a Moment-to-Moment Approach Improves Customer Experience

    by Kelsey Winick December 11, 2020
    by Kelsey Winick December 11, 2020

    This year saw the rapid acceleration of digital interactions across all sectors of the economy. While marketers were already building programs and investing in solutions to support a digital experience,…

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  • Customer JourneyFeatured

    Digital Customer Experience is the Defining Trend of 2020

    by Kelsey Winick November 20, 2020
    by Kelsey Winick November 20, 2020

    So much has changed for retailers this year because of the COVID-19 pandemic. What has made the difference between success and failure in this turbulent time has been the ability…

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  • Customer JourneyThe Experts

    Focus on Customer Experience to Drive Success in Unprecedented Times

    by Jenna Sindle July 28, 2020
    by Jenna Sindle July 28, 2020

    The words ‘unprecedented times’ is on track to become the phrase of 2020. With one shock after another companies and marketers have found themselves in uncharted waters courtesy of the…

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  • Customer JourneyFeatured

    Customer Experience is More than Personalized Content

    by Jackie Davis April 22, 2020
    by Jackie Davis April 22, 2020

    We’ve said it again and again – a positive customer experience is crucial for a brand’s success. Marketers have been creating personalized content and embracing omnichannel strategies to deliver a…

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  • Customer JourneyFeatured

    How Personalization Drives a Better Customer Experience

    by Peter Jacobs February 21, 2020
    by Peter Jacobs February 21, 2020

    Content is the retailer’s not-so-secret weapon. A strong content program can inform, engage, and extend connections with customers that result in long-term brand loyalty. But personalization and customer experience are…

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  • Customer JourneyFeatured

    How Machine Learning is Improving Real-Time Customer Experience

    by Jenna Sindle December 10, 2019
    by Jenna Sindle December 10, 2019

    As a marketer it’s impossible to avoid discussions about how machine learning (ML) and artificial intelligence (AI) are improving the real-time customer experience (CX). And while we might think we…

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  • Customer JourneyEvents

    Blazing the Trail to Great Customer Experience: Dreamforce 19

    by Jackie Davis November 22, 2019
    by Jackie Davis November 22, 2019

    The trailblazers may have hiked home, but the innovation and learning from Dreamforce 19 is far from over. The four-day conference brings together marketers, customer experience, and sales professionals from…

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  • Customer JourneyFeatured

    Successful Customer Experience is Driven by Journey Orchestration Technology

    by Jackie Davis November 4, 2019
    by Jackie Davis November 4, 2019

    Marketers today know that consumers are demanding an omnichannel experience that is unique and engaging. We often talk about how we can engage customers and what their preferences are, but…

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