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Search results for

"digital marketing"

  • Customer JourneyFeaturedTech Talk

    Digital Marketing Trends 2019

    by Caryl Anne Crowne August 2, 2019
    by Caryl Anne Crowne August 2, 2019

    Digital marketing has reached the point that it can no longer be overlooked. In today’s climate, companies must be active online in order to succeed. Social media, search advertising, streaming…

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  • FeaturedThe Experts

    Tips from a Marketing Technologist: How to Achieve Your Goals and Strengthen Your Team with Mary Kirkman, Digital Marketing Director at Appian

    by Jenna Sindle December 1, 2016
    by Jenna Sindle December 1, 2016

    Technology has completely changed the way marketers approach their jobs. Tech tools today allow marketers to automate their processes, enhance the customer experience and pull important data from online activities.…

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  • Featured

    Surviving Data Overload: A Look at the Current Digital Marketing Landscape with Tealium CEO, Jeff Lunsford

    by Jenna Sindle August 29, 2014
    by Jenna Sindle August 29, 2014

    The exponentially increasing amount of data online can leave the modern marketer feeling adrift on a never-ending sea of content and information. How can you keep your head above water?…

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  • Tech Talk

    Digital Marketing Myth Busters

    by Jenna Sindle June 25, 2014
    by Jenna Sindle June 25, 2014

    This article originally appeared on Digital Marketing Remix and was written by Jill Draper, President, Marketsmith Inc. Once considered the new kid on the block, digital marketing is now a…

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  • Tech Talk

    Digital Marketing Triples Conversion Rates

    by Jenna Sindle June 6, 2014
    by Jenna Sindle June 6, 2014

    Marketers everywhere are surrounded by the buzz about digital marketing. But is it just a cool, new trendy way to reach customers? Or is there more to this new set…

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  • The Experts

    B2B Marketing Guru Sean Callahan Discusses Data-Driven Digital Marketing

    by Jenna Sindle January 14, 2013
    by Jenna Sindle January 14, 2013

    As we’ve discussed in previous posts, the marketing industry has undergone significant changes in recent years. An industry once defined almost exclusively by the artistic and creative, now also relies…

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  • EventsFeatured

    Marketing Nation Summit 2018 Promises a Deep Dive into Digital Age Marketing

    by Chelsea Barone April 30, 2018
    by Chelsea Barone April 30, 2018

    This week, the illustrious Marketing Nation Summit hosted by Marketo kicks off in San Francisco and is exploring the theme of “The Fearless Marketer.” From April 29 to May 2,…

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  • Featured

    Marketing, Sales and Digital Transformation: A Love Story

    by Chelsea Barone October 20, 2017
    by Chelsea Barone October 20, 2017

    [View the story “Marketing, Sales and Digital Transformation: A Love Story” on Storify]

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  • FeaturedTech Talk

    Marketing to the Digital Economy

    by Chelsea Barone March 10, 2017
    by Chelsea Barone March 10, 2017

    The rise of the digital and subscription economy has given both companies and consumers a different perspective on the marketing process. It’s crucial for marketers to adjust their strategy and customer loyalty approach accordingly. Fergus O’Reilly shed light on how this shift is affecting the way we sell to customers at SAP Hybris Live on March 8 in New York City, specifically with how outcome-based pricing is changing the customer relationship.

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  • FeaturedTech Talk

    Integrated Marketing in a Digital, Search and Social World

    by Jenna Sindle November 17, 2015
    by Jenna Sindle November 17, 2015

    An undeniable shift has occurred in business-to-business (B2B) and business-to-government (B2G) marketing and sales. Today, buyers have an increased understanding of vendors and their solutions and, according to CEB, are…

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