"digital marketing"

Digital marketing has reached the point that it can no longer be overlooked. In today’s climate, companies must be active online in order to succeed. Social media, search advertising, streaming…

Technology has completely changed the way marketers approach their jobs. Tech tools today allow marketers to automate their processes, enhance the customer experience and pull important data from online activities.…

The exponentially increasing amount of data online can leave the modern marketer feeling adrift on a never-ending sea of content and information. How can you keep your head above water?…

This article originally appeared on Digital Marketing Remix and was written by Jill Draper, President, Marketsmith Inc. Once considered the new kid on the block, digital marketing is now a…

Marketers everywhere are surrounded by the buzz about digital marketing. But is it just a cool, new trendy way to reach customers? Or is there more to this new set…

As we’ve discussed in previous posts, the marketing industry has undergone significant changes in recent years. An industry once defined almost exclusively by the artistic and creative, now also relies…

This week, the illustrious Marketing Nation Summit hosted by Marketo kicks off in San Francisco and is exploring the theme of “The Fearless Marketer.” From April 29 to May 2,…

[View the story “Marketing, Sales and Digital Transformation: A Love Story” on Storify]

The rise of the digital and subscription economy has given both companies and consumers a different perspective on the marketing process. It’s crucial for marketers to adjust their strategy and customer loyalty approach accordingly. Fergus O’Reilly shed light on how this shift is affecting the way we sell to customers at SAP Hybris Live on March 8 in New York City, specifically with how outcome-based pricing is changing the customer relationship.

An undeniable shift has occurred in business-to-business (B2B) and business-to-government (B2G) marketing and sales. Today, buyers have an increased understanding of vendors and their solutions and, according to CEB, are…