A business's marketing efforts can help it grow and flourish, but attracting customers requires targeting these efforts to the right people. A recent Forbes report found that 90 percent of ...

A marketing strategy is typically only as good as the research that’s been gathered to inform it. Marketing strategies fail for many reasons, so we need to take the time ...

If you’re losing track of the latest and greatest things that NFTs (non-fungible tokens) can be used for, you wouldn't be alone. Outside of the viral profile picture artwork you have probably ...

Every business leader, thought leader, or influencer, with limited exceptions, wants to get their story in a top-tier publication. They believe that appearing in Forbes or Huff Post or The ...

Much has changed in the business landscape over the last few years, including kicking the already booming public speaking sector into the stratosphere as virtual live presentations, via Zoom and ...

The year is coming to a close. Advertising and marketing departments are only afforded so much money each year to promote their brands and they’ve got to be careful to ...

Delivering exemplary customer experience has been the non-COVID conversation of the last year as retailers adapted to a rapidly changing environment as retail moved out of the physical store and ...

With consumers confronting issues around race, gender, and inclusivity in their daily lives, how brands respond to social justice issues is becoming more important. In this week’s roundup, we take ...

If you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the ...

Traditional meeting formats are a dying breed. Experts note that traditional meetings tend to be unproductive and detract from more valuable work time. There’s also growing evidence that today’s open ...