Corporate marketers and sales professionals face an empowered and informed business buyer. In today’s technology-saturated environment, customers are further along the purchase process than they’ve ever been—without ever having been in contact with a vendor.
As a result, marketing and sales teams must join forces to embrace new technologies and tactics to reach potential leads. Aligning marketing and sales is no longer a concept – it’s an imperative.
Enter the age of modern marketing and sales. Through innovative technology, valuable content and cutting-edge marketing strategies, this movement has transformed how companies identify leads, cultivate prospect relationships and close deals.
Modern Marketing Today is positioned at the intersection of marketing, sales and technology, and serves as a resource and open forum for B2B marketers and sales professionals to discuss the people, personalities and best practices that define the world of modern marketing and sales.
Modern Marketing Today is published by:
Strategic Communications Group, Inc.
1750 Tysons Boulevard, Suite 1500
McLean, VA 22102