Our friends at Modern Marketing Today published an insightful infographic from Campaigner featuring email marketing tips inspired by different U.S. Presidents in the spirit of Presidents’ Day. Retailers, especially those involved in ecommerce, know that effective email marketing campaigns help drive revenue and brand loyalty.
Putting these philosophies into practice for not just email campaigns, but marketing as a whole would be very powerful for retailers looking to differentiate themselves. You can find the original post below:
We are quickly approaching a holiday weekend, with Presidents’ Day taking place on this coming Monday. Every year we are prompted to reflect on the immense impact our presidents have had on our society and culture. It’s safe to say that there’s a lot to learn from these trailblazers. But how could that wisdom be applied through a marketing lens? How can we as marketers up our game with these public figures in mind?
Our friends at Campaigner, a robust email marketing solution, shared with Modern Marketing Today some important email marketing lessons to be learned from our presidents, including:
- Strategize like Washington – As George Washington was strategic in his military campaigns, so should marketers be with their email campaigns.
- Maintain an open mind like Jefferson – Thomas Jefferson was known for his openness to new ideas. Marketers too need to read, learn and listen as much as possible to trends, both positive and negative, and adjust email campaigns accordingly.
- Try new thinks like Teddy Roosevelt – Theodore Roosevelt was known for being adventurous. Similarly, marketers should think outside the box and explore new email content that can help them reach subscribers.
Some wise advice for today’s marketers, especially with the industry becoming increasingly competitive and dynamic, along with the constant adoption of new martech.
“Marketers can learn from the traits of America’s leaders and use them as influences for their email campaigns this Presidents’ Day,” said Seamas Egan, director of sales and marketing at Campaigner. “Keep an open mind like Thomas Jefferson and incorporate trends like new social media features into your campaigns, or take a leaf out of Reagan’s book by using GIFs and video to keep subscribers entertained. Whichever president you choose to emulate, their leadership offers inspiration for this holiday and throughout the year to come.”
You can check out the full President’s Day infographic from Campaigner filled with valuable marketing lessons below:
To stay up to date on the latest trends and best practices in retail technology, subscribe to our newsletter and follow us on Twitter. Have insights you’d like to share with us? Reach out to our editorial team here with your story ideas.