It goes without saying that we are living through a period of great uncertainty. The global pandemic and domestic events have conspired to create conditions for organizations for which there…
editor's picksFeaturedThe Experts
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Customer JourneyThe Experts
Innovation Under Pressure: How 2020 Accelerated the Need for Customer Engagement
One of the unexpected outcomes of the pandemic is how it has put innovation under pressure and accelerated digital transformation for the retail sector. As our worlds collectively moved from…
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The COVID-19 pandemic has left no part of our lives unchanged. We caught up with Courtney Hastings, Field Marketing Manager at Qlik to see how the pandemic has changed her…
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FeaturedThe Experts
The Security Evangelist: Stephen Gates Explores Catalysts for Change in Info Sec Marketing
This month, to mark National Cyber Security Awareness Month (NCSAM), we’re featuring interviews with cybersecurity marketers. Last week we profiled Amy McCarthy, Senior Manager, Federal Marketing at FireEye. This week,…
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B2B Marketingeditor's picksFeaturedThe Experts
FireEye’s Amy McCarthy Shares Her Strategies for Success
This month, to mark National Cyber Security Awareness Month (NCSAM), we’re featuring interviews with cybersecurity marketers. Last week we profiled Grace Bergen, SLED Marketing Manager at CrowdStrike. This week, we’d…
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B2B MarketingCustomer Journeyeditor's picksFeaturedThe Experts
CrowdStrike’s Grace Bergen Shares Insights from her Career as a Cybersecurity Marketer
Yesterday marked the beginning of National Cyber Security Awareness Month (NCSAM). While it’s the threat hunters and engineers who are the public image of most security companies, behind the scenes…
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Customer JourneyFeaturedThe Experts
NetApp’s Michelle Rudnicki, is Focused on Enabling the Customer Mission
Connecting engagement to demand is the goal of all sales and marketing organizations and the success of the team is largely dependent on the vision of their leadership. So we…
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A recent report from the CMO Council explores how content is empowering marketers during our current turbulent times. However, the report also cautions marketers to be mindful of inauthenticity and…
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Most people have a love – hate relationship with social media platforms. The promise of greater connection can often be overshadowed by distraction and noise, even on a professional social…
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Right about now we’re quite sure you could use a good news story and we’re happy to oblige. Each month our colleagues at GovDataDownload publish a story about one of…