Honoring a Legacy During a Brand Refresh: The Balance of Modern Marketing
Kathy Schneider has embarked on many rebranding projects throughout her career. As the Chief Marketing Officer for FD Technologies, she...
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The One with the Government Huddle Podcast Host
We're in a bit of a podcast groove at present on Modern Marketing Today. Last week we featured Strategic Communication...
Read moreFinding Leads: How Content, Authenticity, and Analytics are Empowering Marketers
Getting solid marketing qualified leads that will pass muster and become sales qualified leads is the most frequent pain point...
Read moreMeet the Team: SYNNEX Comstor Marketing Sheds Light on the “Future-Ready Marketer”
Meet the Team: SYNNEX Comstor Marketing Sheds Light on the “Future-Ready Marketer” - Edge360 Online In our newest “Meet the...
Read moreQlik’s Courtney Hastings Shares Insights on the Importance of Diversity and Inclusion in our Data-Driven World
Recently, we had the opportunity to sit down with Qlik’s Courtney Hastings to talk about the importance of diversity and...
Read moreGovCon Marketing Doesn’t Need to be Disruptive to Deliver Success
B2G marketers are used to having more than a little bit of envy when it comes to seeing what their...
Read moreWhat Does it Mean to be a Sales Leader Today?
In today's influencer-driven economy where companies have less influence over their buyer than ever before what does it mean to...
Read moreSix Things Marketers Need to be Customer-Centric
Delivering exemplary customer experience has been the non-COVID conversation of the last year as retailers adapted to a rapidly changing...
Read moreInclusivity Marketing: How Brands Respond to Broader Societal Issues is Becoming More Important
With consumers confronting issues around race, gender, and inclusivity in their daily lives, how brands respond to social justice issues...
Read moreThe Pandemic Escalated the Need for Digital Transformation: Insight from Sitecore’s VP of Sales
The COVID-19 pandemic has escalated the need for brands to accelerate digital transformation. And as we get further into 2021,...
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