Author Archives: Jenna Sindle

Dreamforce 2018 Day 3: Are You a Marketing Trailblazer?

The word ‘trailblazer’ was featured prominently in this week’s Dreamforce 2018 conference. From its location in San Francisco – home to trailblazers both past and present – to the iconography of the conference to the keynote speakers – there’s no doubt about the culture...






Connecting Engagement to Demand: A Modern Marketer’s Mission

Today’s marketers are faced with a rapidly changing digital world where traditional marketing techniques are becoming less effective. On top of brand awareness and thought leadership, marketers are expected to procure leads for their sales team while connecting engagement to demand. Marketing strategies must...


Download the Q1 2018 Marketing Focus Report

There are multiple new trends and challenges impacting today’s modern marketer. We’re at an inflection point, where traditional marketing tactics and strategies are becoming increasingly less effective, while marketers are conversely being held to a different set of standards and results. Today’s marketers are...


Download the Q1 2018 Federal Focus Report

Today’s federal government agencies finally have the opportunity – and funding – to eliminate legacy IT infrastructure and embark on a digital transformation journey that will enable them to deliver on their mission. Whether it’s a civilian agency delivering essential citizen services, like Medicare,...


Download the Q1 2018 FHT Healthcare Focus Report

There are few industries experiencing the disruption of new technologies as keenly as the healthcare industry. An industry that has often eschewed innovation in its operations in favor of innovation in patient treatments and procedures – is now seeing a major sea change and...