Matt Caiola is the chief executive officer of 5WPR, a top-10 independent U.S. PR and digital marketing firm. He leads 5W’s corporate, technology, and digital marketing divisions and oversees the firm’s Generative Engine Optimization (GEO) practice, which helps consumer and B2B brands earn citations in ChatGPT, Perplexity, Gemini, and Google AI Overviews. His team drives integrated campaigns that blend earned media, digital, paid, influencer, and creative for clients across consumer, wellness, tech, and fintech categories.