Many articles I’ve read recently about Artificial Intelligence (AI) suggest that marketers should be using AI and those who aren’t...Read more
Allison Smith Terrey is a marketing executive who most recently held the title of Marketing Operations Vice President at the company at which she worked. She holds an Electrical Engineering BS from the University of Pennsylvania, and an MBA and Master of Engineering Operations Research and Statistics from Rensselaer Polytechnic Institute. She has worked in marketing analysis and operations for the last 20 years. She brings to her writing experience and views from both an engineering and business perspective, as well as viewpoints from her extensive managerial background.
Strategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.