Have you heard of the game Six Degrees of Separation? It’s a vintage parlor game that expounds on the idea that all people are six, or fewer, social connections away…

Navigating today’s world of marketing can be tricky – but marketing to and engaging stakeholders in the federal, state, and local government can prove to be even more difficult. With…

Innovative technologies aimed at customer engagement are flooding the market today, but is technology really all brands need to become customer-centric? Antonia Hock, Global Head & VP of The Ritz-Carlton…

The traditional customer experience is evolving every day due to the implementation of various digital technologies. For companies to bring their consumers an excellent customer journey, it’s important for marketers…

Every marketer knows the challenge of handling a company social page. Posts need to be engaging yet simple, targeted yet general enough to attract an audience. It can be a…

Paid social media advertising has become a large part of many marketing plans and budgets. Social ads offer marketers the chance to engage with users in a way that doesn’t…

The words customer experience are buzzing throughout every industry. From financial services to technology, companies are setting aside their traditional marketing practices to focus on the customer – becoming customer-centric.…

In recent years, the job mission of a marketer has transformed into a complex role that includes data analytics, sales results, and strategy. Marketers are faced with the difficulty of…

The dreaded weekly grocery shopping. Maybe you load up the family and venture to the nearest wholesale store, or maybe you head to the local market with a well-planned list…

Today’s marketers understand the importance of a digital presence and social media but may fail to use their social platforms and digital tools to the best of their abilities. Antonia…