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Author

Jackie Davis

Jackie Davis
Jackie Davis

Jackie is a writer for Modern Marketing Today, along with several other publications. Her past experience includes B2B marketing, public relations and journalism. She currently writes about IT and marketing technology for MMT. Jackie holds a Bachelor of Arts in Communications from LeMoyne College.

  • B2B MarketingFeatured

    Four Best Practices to Deliver Highly Successful Virtual Events

    by Jackie Davis July 21, 2020
    by Jackie Davis July 21, 2020

    One of the first signs that COVID-19 was going seriously upend the world as we knew it was the response of global companies to in-person events. What started out with…

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  • Customer JourneyFeatured

    CMO Insights: Where Do Brands Go from Here with Paige O’Neill of Sitecore

    by Jackie Davis May 14, 2020
    by Jackie Davis May 14, 2020

    The current crisis is changing the way we live, work, and interact. Relying on digital tools to stay connected is now a necessity. Video calls, online grocery orders, and food…

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  • Customer JourneyFeaturedTech Talk

    Personalized and Relevant Content Drive Effectiveness for Marketers

    by Jackie Davis May 7, 2020
    by Jackie Davis May 7, 2020

    More than ever customers are craving connection with their favorite brands. To capitalize on this need for connection, retailers must personalize content to create an engaging, targeted, and human-centric experience…

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  • FeaturedTech Talk

    Finding the Right Content Platform for Every Team

    by Jackie Davis April 30, 2020
    by Jackie Davis April 30, 2020

    Creation, execution, analysis – the lifecycle of a marketer. Marketing teams, especially in recent years, are not only tasked with creating engaging, personalized digital content that produces results but analyzing…

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  • Customer JourneyFeatured

    Customer Experience is More than Personalized Content

    by Jackie Davis April 22, 2020
    by Jackie Davis April 22, 2020

    We’ve said it again and again – a positive customer experience is crucial for a brand’s success. Marketers have been creating personalized content and embracing omnichannel strategies to deliver a…

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  • Customer JourneyFeatured

    Personalization Made Possible: Putting CRM to Work

    by Jackie Davis April 16, 2020
    by Jackie Davis April 16, 2020

    If you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the…

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  • Customer JourneyFeatured

    The “Amazon Experience” – Even Small Brands Can Deliver

    by Jackie Davis April 2, 2020
    by Jackie Davis April 2, 2020

    When you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes the retail behemoth so successful? One huge factor is the…

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  • B2B MarketingFeaturedThe Experts

    Connecting with a Government Audience: Insight VP of Americas Marketing at SolarWinds

    by Jackie Davis March 17, 2020
    by Jackie Davis March 17, 2020

    Every year, the GAIN Conference, a government marketing event that focuses on growth, acceleration, innovation, and networking, awards the top marketers in the government sector with GAINer Awards. These awards…

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  • Customer JourneyFeatured

    How Can Marketers Overcome Content Challenges?

    by Jackie Davis February 26, 2020
    by Jackie Davis February 26, 2020

    There are plenty of things weighing on the minds of marketers. Driving sales, connecting engagement to demand, and building a unique customer journey are just a few. At the center…

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  • Customer JourneyFeatured

    Immediacy, New Media Channels, and Omnichannel Experiences Influencing Today’s Consumer

    by Jackie Davis January 24, 2020
    by Jackie Davis January 24, 2020

    Today’s marketers know that consumers expect a unique, memorable experience in the domain of their choice, and according to research by Google, this couldn’t be more true in 2020. With…

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