One of the first signs that COVID-19 was going seriously upend the world as we knew it was the response of global companies to in-person events. What started out with…
Jackie Davis

Jackie Davis
Jackie is a writer for Modern Marketing Today, along with several other publications. Her past experience includes B2B marketing, public relations and journalism. She currently writes about IT and marketing technology for MMT. Jackie holds a Bachelor of Arts in Communications from LeMoyne College.
-
-
Customer JourneyFeatured
CMO Insights: Where Do Brands Go from Here with Paige O’Neill of Sitecore
by Jackie Davisby Jackie DavisThe current crisis is changing the way we live, work, and interact. Relying on digital tools to stay connected is now a necessity. Video calls, online grocery orders, and food…
-
Customer JourneyFeaturedTech Talk
Personalized and Relevant Content Drive Effectiveness for Marketers
by Jackie Davisby Jackie DavisMore than ever customers are craving connection with their favorite brands. To capitalize on this need for connection, retailers must personalize content to create an engaging, targeted, and human-centric experience…
-
Creation, execution, analysis – the lifecycle of a marketer. Marketing teams, especially in recent years, are not only tasked with creating engaging, personalized digital content that produces results but analyzing…
-
Customer JourneyFeatured
Customer Experience is More than Personalized Content
by Jackie Davisby Jackie DavisWe’ve said it again and again – a positive customer experience is crucial for a brand’s success. Marketers have been creating personalized content and embracing omnichannel strategies to deliver a…
-
Customer JourneyFeatured
Personalization Made Possible: Putting CRM to Work
by Jackie Davisby Jackie DavisIf you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the…
-
Customer JourneyFeatured
The “Amazon Experience” – Even Small Brands Can Deliver
by Jackie Davisby Jackie DavisWhen you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes the retail behemoth so successful? One huge factor is the…
-
B2B MarketingFeaturedThe Experts
Connecting with a Government Audience: Insight VP of Americas Marketing at SolarWinds
by Jackie Davisby Jackie DavisEvery year, the GAIN Conference, a government marketing event that focuses on growth, acceleration, innovation, and networking, awards the top marketers in the government sector with GAINer Awards. These awards…
-
Customer JourneyFeatured
How Can Marketers Overcome Content Challenges?
by Jackie Davisby Jackie DavisThere are plenty of things weighing on the minds of marketers. Driving sales, connecting engagement to demand, and building a unique customer journey are just a few. At the center…
-
Customer JourneyFeatured
Immediacy, New Media Channels, and Omnichannel Experiences Influencing Today’s Consumer
by Jackie Davisby Jackie DavisToday’s marketers know that consumers expect a unique, memorable experience in the domain of their choice, and according to research by Google, this couldn’t be more true in 2020. With…