Customer experience has always been important, but now, more than ever, marketers are taking a hard look at the way their customers interact with their brands. To explore customer engagement…
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Storyteller. When you hear this what comes to mind? Maybe it’s the memory of a grandparent sharing an old tale, or your favorite novel you’ve reread again and again. But,…
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Today, the cybersecurity space is more competitive than ever before. With evolving threats and targets, cybersecurity companies are looking to their marketers to help them stand out from the crowd.…
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Grocery robots, Chip and Joanna Gaines, and 16,000 industry leaders – what could this be? The National Retail Federation brings together innovative industry leaders, technology that is disrupting the retail…
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CES, one of the world’s largest consumer technology conferences, began earlier this week in Las Vegas. For over 50 years, the gathering has provided innovators, startups, and dreamers with a…
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The retail sector has had its fair share of woes lately with iconic brands filing for bankruptcy while others are working hard to find a new strategy to preserve their…
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One of my favorite memories as a child is tagging along to go Christmas shopping with my mom. We’d bundle up, pile into the car with a list in hand,…
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Finally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the…
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Online shopping. So easy, so convenient, and so established. Brick-and-mortar stores, on the other hand, could use some help. Messy aisles, confusing advertising, and long checkout lines are all too…
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Binge-watching. A phrase coined when Netflix first hit our home TVs with thousands of hours of shows and movies. “Are you still watching?” We’ve probably all gotten that message a…