Finally – you’ve been promoted to Chief Marketing Officer. All those Tweets, campaign plans, and story pitches have paid off and now you’re in charge. Before you relish in the victory, there are a few things you need to do – and the first...
Binge-watching. A phrase coined when Netflix first hit our home TVs with thousands of hours of shows and movies. “Are you still watching?” We’ve probably all gotten that message a few times, and yes, we totally are. What’s interesting is that we can camp...
Dreamforce 2018 kicked off yesterday marking the beginning of four inspiration-filled days. Attendees join fellow “Trailblazers” to learn new marketing tactics, trends in industry, and discover innovative technology. With over 2,700 sessions, there is something for everyone, from hands-on product demonstrations to discussions lead...
“Marketing is Dead: Engagement is Alive.” As marketers, we probably know that this is true. E-blasts, blogging, and print materials don’t do what they used to, how can we adapt? Retail Technology Insider explored this question with help from the Incite Group interview with...
National Geographic – best known for their breathtaking images, grappling animal series (run gazelle, run!), and maybe the Comedy Wildlife Awards, has withstood the test of time. Seriously, the first issue was published in September of 1888, making this year its 130th birthday. With...
As marketers we know our job is constantly changing, which is what makes it exciting. A new meme, hashtag, or social tool can redirect the world of social engagement or start a movement. This time in history may very well be looked back on...
Marketers work as the storyteller behind a brand to drive customer engagement and create brand awareness. While creative campaigns and media pushes used to define a marketers success, they are now faced with the task of lead generation and sales growth which strays far...
A new report by The Chief Marketing Officer (CMO) Council titled “Gaining Traction With Every Digital Interaction,” brought some intriguing statistics to light on marketers success with revenue-producing digital opportunities. The CMO Council polled 179 senior marketing leaders, 43 percent of which worked with...
The SiriusDecisions 2018 Summit kicked off today with a bang, the bang of a race gun that is. To mark the start of the conference attendees could join in a 5k run along the Vegas strip to raise money for charity. The three-day conference...
The Marketing Nation Summit kicked off yesterday in San Francisco proving to be much more than your average industry conference. This four-day summit, hosted by Marketo, includes star speakers, one-of-a-kind swag, and an after-party hosted by Flo Rida. This year’s theme is The Fearless...
