Jackie Davis

One of the first signs that COVID-19 was going seriously upend the world as we knew it was the response of global companies to in-person events. What started out with…

The current crisis is changing the way we live, work, and interact. Relying on digital tools to stay connected is now a necessity. Video calls, online grocery orders, and food…

More than ever customers are craving connection with their favorite brands. To capitalize on this need for connection, retailers must personalize content to create an engaging, targeted, and human-centric experience…

Creation, execution, analysis – the lifecycle of a marketer. Marketing teams, especially in recent years, are not only tasked with creating engaging, personalized digital content that produces results but analyzing…

We’ve said it again and again – a positive customer experience is crucial for a brand’s success. Marketers have been creating personalized content and embracing omnichannel strategies to deliver a…

If you don’t know your customers, how could you possibly give them what they want? That’s an interesting question posed in a recent report on personalization by Sitecore. And the…

When you think of today’s top brands, which ones come to mind? Amazon is a likely answer. But what makes the retail behemoth so successful? One huge factor is the…

Every year, the GAIN Conference, a government marketing event that focuses on growth, acceleration, innovation, and networking, awards the top marketers in the government sector with GAINer Awards. These awards…

There are plenty of things weighing on the minds of marketers. Driving sales, connecting engagement to demand, and building a unique customer journey are just a few. At the center…

Today’s marketers know that consumers expect a unique, memorable experience in the domain of their choice, and according to research by Google, this couldn’t be more true in 2020. With…