Jackie Davis

Every marketer knows the challenge of handling a company social page. Posts need to be engaging yet simple, targeted yet general enough to attract an audience. It can be a…

Paid social media advertising has become a large part of many marketing plans and budgets. Social ads offer marketers the chance to engage with users in a way that doesn’t…

The words customer experience are buzzing throughout every industry. From financial services to technology, companies are setting aside their traditional marketing practices to focus on the customer – becoming customer-centric.…

In recent years, the job mission of a marketer has transformed into a complex role that includes data analytics, sales results, and strategy. Marketers are faced with the difficulty of…

The dreaded weekly grocery shopping. Maybe you load up the family and venture to the nearest wholesale store, or maybe you head to the local market with a well-planned list…

Today’s marketers understand the importance of a digital presence and social media but may fail to use their social platforms and digital tools to the best of their abilities. Antonia…

“What would your business look like if you started it today?” asked Tom Goodwin, the executive vice-president and head of innovation at Zenith USA, in a recent article. The answer…

“Communities, not companies, own the brands of tomorrow…and build the leaders of tomorrow,” said Sarah Kennedy, CMO of Marketo at the Marketo Marketing Nation Conference, part of the Adobe Summit,…

Legendary: remarkable enough to be famous. As a marketer, we strive for all our campaigns to be remarkable, captivating, and inspiring, and one of the ways we can meet this…

Branding. It’s more than a striking logo, creative copy, or memorable hashtags – it’s how all these things work together to embody the essence of your brand. It’s the feelings,…