Jackie Davis

Imagine having the best targets for your company and the information on how to engage them at your fingertips? This is becoming possible with boodleAI. While other technologies offer insights…

The trailblazers may have hiked home, but the innovation and learning from Dreamforce 19 is far from over. The four-day conference brings together marketers, customer experience, and sales professionals from…

Marketing has evolved into a mostly digital venture. While the days of stuffing envelopes and canvassing are gone, marketers still struggle with an overwhelming workload. The pressure to connect marketing…

Ahhh – event season. The last months of the year that every marketer either loathes or loves. Here are Modern Marketing Today, we love it! From events like the Sitecore…

Today’s customer is pampered. They expect – and demand – personalized experiences from the brands they engage with. But how can organizations deliver this preferred experience? By connecting with customers…

Marketers today know that consumers are demanding an omnichannel experience that is unique and engaging. We often talk about how we can engage customers and what their preferences are, but…

We recently spoke with Jason Galloway, Marketing Transformation and Technology Practice Lead at KPMG about the Marketing to the Connected Customer report. During this conversation, Galloway, who’s been in the…

Today’s marketers are not only tasked with creating engaging content but connecting that content to sales and broader company goals. This is quite a change from traditional marketing that largely…

Marketers venture into campaigns with the best of intentions. With goals of solid ROI, increased sales, and brand awareness, it seems like they are striving for the best. But according…

Buzzwords. Marketers need these bits of language to stay trendy – right? Not so much. According to Irene Sandler, Vice President of Corporate Marketing with Cognizant, there are three buzzwords…