Jackie Davis

As marketers, we know it can be difficult to connect with the right consumers. A lost sale or a flaw in the customer experience can be a big issue for…

With only two weeks left in 2020, it’s time for marketers to look ahead to the new year. For marketers specializing in the government sector, this is especially important as…

Each year, there are thousands of marketing conferences across the country, but the Sitecore Symposium is one that stands out. This year’s theme was “human connections in a digital world”…

Imagine having the best targets for your company and the information on how to engage them at your fingertips? This is becoming possible with boodleAI. While other technologies offer insights…

The trailblazers may have hiked home, but the innovation and learning from Dreamforce 19 is far from over. The four-day conference brings together marketers, customer experience, and sales professionals from…

Marketing has evolved into a mostly digital venture. While the days of stuffing envelopes and canvassing are gone, marketers still struggle with an overwhelming workload. The pressure to connect marketing…

Ahhh – event season. The last months of the year that every marketer either loathes or loves. Here are Modern Marketing Today, we love it! From events like the Sitecore…

Today’s customer is pampered. They expect – and demand – personalized experiences from the brands they engage with. But how can organizations deliver this preferred experience? By connecting with customers…

Marketers today know that consumers are demanding an omnichannel experience that is unique and engaging. We often talk about how we can engage customers and what their preferences are, but…

We recently spoke with Jason Galloway, Marketing Transformation and Technology Practice Lead at KPMG about the Marketing to the Connected Customer report. During this conversation, Galloway, who’s been in the…