Author Archives: Jackie Davis



Trailblazers Trek on at Dreamforce 2018

Dreamforce 2018 kicked off yesterday marking the beginning of four inspiration-filled days. Attendees join fellow “Trailblazers” to learn new marketing tactics, trends in industry, and discover innovative technology. With over 2,700 sessions, there is something for everyone, from hands-on product demonstrations to discussions lead...


Engagement Tips from the VP of Brand Communications at adidas

“Marketing is Dead: Engagement is Alive.” As marketers, we probably know that this is true. E-blasts, blogging, and print materials don’t do what they used to, how can we adapt? Retail Technology Insider explored this question with help from the Incite Group interview with...



Video: The Key to Marketing Success

As marketers we know our job is constantly changing, which is what makes it exciting. A new meme, hashtag, or social tool can redirect the world of social engagement or start a movement. This time in history may very well be looked back on...





The Best Tweets of Marketing Nation Summit’s Kick-Off

The Marketing Nation Summit kicked off yesterday in San Francisco proving to be much more than your average industry conference. This four-day summit, hosted by Marketo, includes star speakers, one-of-a-kind swag, and an after-party hosted by Flo Rida. This year’s theme is The Fearless...