Today’s marketers understand the importance of a digital presence and social media but may fail to use their social platforms and digital tools to the best of their abilities. Antonia…
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“What would your business look like if you started it today?” asked Tom Goodwin, the executive vice-president and head of innovation at Zenith USA, in a recent article. The answer…
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“Communities, not companies, own the brands of tomorrow…and build the leaders of tomorrow,” said Sarah Kennedy, CMO of Marketo at the Marketo Marketing Nation Conference, part of the Adobe Summit,…
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Legendary: remarkable enough to be famous. As a marketer, we strive for all our campaigns to be remarkable, captivating, and inspiring, and one of the ways we can meet this…
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Branding. It’s more than a striking logo, creative copy, or memorable hashtags – it’s how all these things work together to embody the essence of your brand. It’s the feelings,…
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As marketers, we know that things are constantly changing. While we can’t, and shouldn’t, jump on every trend, we should take a hard look at our social presence every so…
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An oversized green straw, a black turtleneck, and an orange swoosh? All symbols of iconic brands that are pushing the customer journey to a new level. A recent study by…
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As every marketer knows, there are many marketing conferences each year and many of them deliver similar messages to the audience. One that brings something different to the table is…
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FeaturedThe Experts
Molly Sherwood, Director, Business Development at Westcon-Comstor, Shares Why Customer Experience is Key
Customer experience has always been important, but now, more than ever, marketers are taking a hard look at the way their customers interact with their brands. To explore customer engagement…
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Storyteller. When you hear this what comes to mind? Maybe it’s the memory of a grandparent sharing an old tale, or your favorite novel you’ve reread again and again. But,…