Jackie Davis

Ahhh – event season. The last months of the year that every marketer either loathes or loves. Here are Modern Marketing Today, we love it! From events like the Sitecore…

Today’s customer is pampered. They expect – and demand – personalized experiences from the brands they engage with. But how can organizations deliver this preferred experience? By connecting with customers…

Marketers today know that consumers are demanding an omnichannel experience that is unique and engaging. We often talk about how we can engage customers and what their preferences are, but…

We recently spoke with Jason Galloway, Marketing Transformation and Technology Practice Lead at KPMG about the Marketing to the Connected Customer report. During this conversation, Galloway, who’s been in the…

Today’s marketers are not only tasked with creating engaging content but connecting that content to sales and broader company goals. This is quite a change from traditional marketing that largely…

Marketers venture into campaigns with the best of intentions. With goals of solid ROI, increased sales, and brand awareness, it seems like they are striving for the best. But according…

Buzzwords. Marketers need these bits of language to stay trendy – right? Not so much. According to Irene Sandler, Vice President of Corporate Marketing with Cognizant, there are three buzzwords…

There seems to be an endless amount of marketing, networking, conferences, and other events that creatives can fill their time with – but are they worth it? Events that you…

Have you heard of the game Six Degrees of Separation? It’s a vintage parlor game that expounds on the idea that all people are six, or fewer, social connections away…

Navigating today’s world of marketing can be tricky – but marketing to and engaging stakeholders in the federal, state, and local government can prove to be even more difficult. With…