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Why is Empathy Important? Three Key Elements to Consider for...
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NetApp’s Michelle Rudnicki, is Focused on Enabling the Customer Mission
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Author

Kelsey Winick

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Kelsey Winick

Kelsey Winick is a contributor to Modern Marketing Today. She writes about how technology helps brands connect with customers and address the challenges of delivering success in the digital marketplace. Kelsey is a graduate of The Ohio State University.

  • Customer JourneyFeatured

    The Pandemic Escalated the Need for Digital Transformation: Insight from Sitecore’s VP of Sales

    by Kelsey Winick February 12, 2021
    by Kelsey Winick February 12, 2021

    The COVID-19 pandemic has escalated the need for brands to accelerate digital transformation. And as we get further into 2021, brands are looking for ways to stay relevant and innovative.…

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  • Customer JourneyFeatured

    Adaptive Marketing Strategies to Solve Common Concerns for Marketers from the Past Year

    by Kelsey Winick February 3, 2021
    by Kelsey Winick February 3, 2021

    With 90 percent of marketing leaders having experienced a budget cut in 2020, Rick DeLisi, VP Advisory and Gartner Fellow, cautions that “tight budgets are probably here to stay at…

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  • Customer JourneyFeatured

    Why is Empathy Important? Three Key Elements to Consider for 2021

    by Kelsey Winick January 29, 2021
    by Kelsey Winick January 29, 2021

    Over the past year, the pandemic has played a major role in the way many executives view their business. Paige O’Neill, Sitecore’s CMO, highlighted the importance of empathy when creating…

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  • Customer JourneyFeatured

    Three Digital Experience Trends for Marketers to Watch in 2021, According to Gartner

    by Kelsey Winick January 22, 2021
    by Kelsey Winick January 22, 2021

    Since the COVID-19 pandemic began, organizations have had to innovate to find new ways to connect with customers, build their brand, and deliver an exemplary customer and digital experience. But…

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  • Customer JourneyFeatured

    Building Customer Experience with Artificial intelligence and Emotional Connection

    by Kelsey Winick January 20, 2021
    by Kelsey Winick January 20, 2021

    “Eighty-three percent of customers are more likely to purchase from a brand they have an emotional connection to,” said Annette Franz, Founder and CEO of CX Journey Inc., during the…

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  • Customer JourneyFeaturedThe Experts

    Marketing Content Hub: The Modern Way to Connect Engagement to Demand

    by Kelsey Winick January 15, 2021
    by Kelsey Winick January 15, 2021

    When it comes to success in the digital age, content remains king. Regardless of industry, organizations continue to invest in content to connect engagement to demand. But keeping up with…

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  • Customer JourneyFeatured

    Digital Marketers are Embracing Human Connections, Paige O’Neill Explains Why

    by Kelsey Winick January 8, 2021
    by Kelsey Winick January 8, 2021

    Being able to connect with your target audience is vitally important for any organization, but during a pandemic this ability is particularly important for healthcare organizations. Johns Hopkins Medicine was…

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  • Customer JourneyFeatured

    Creativity and Innovation Guides Brands Through Uncertainty

    by Kelsey Winick December 29, 2020
    by Kelsey Winick December 29, 2020

    When met with uncertainty, industry leaders find solutions through creativity and innovation. Out-of-the-box thinking allows for unique problem-solving methods, whether it is dealing with customers or clients. Brands have demonstrated…

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  • Customer JourneyFeatured

    In 2021, Improving Customer Experience Will Remain a Top Priority

    by Kelsey Winick December 17, 2020
    by Kelsey Winick December 17, 2020

    Like so many other professions, marketers had a turbulent 2020. For most, their carefully laid plans were derailed by the COVID-19 pandemic requiring them to pivot and find strategies that…

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  • Customer JourneyFeatured

    How a Moment-to-Moment Approach Improves Customer Experience

    by Kelsey Winick December 11, 2020
    by Kelsey Winick December 11, 2020

    This year saw the rapid acceleration of digital interactions across all sectors of the economy. While marketers were already building programs and investing in solutions to support a digital experience,…

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