Kelsey Winick

Kelsey Winick is a contributor to Modern Marketing Today. She writes about how technology helps brands connect with customers and address the challenges of delivering success in the digital marketplace. Kelsey is a graduate of The Ohio State University.
DHS and the Department of Education

Recently, our colleagues on Government Technology Insider shared how government agencies, including the DHS and the Department of Education, are providing better customer and employee experiences through

Data-Driven

Our colleagues on Government Technology Insider recently shared how government agencies, including the Department of the Air Force and the USDA, are meeting the needs of their

Diversity Equity and Inclusion

Our colleagues on Government Technology Insider recently wrote about the impact of creating more inclusive organizations by championing diversity, equity, and inclusion. Government and industry leaders shared

CX Best Practices

Recently, our colleagues on Government Technology Insider shared insights on how government agencies, including the Department of Agriculture and the State Department, are integrating CX Best Practices

Responsible AI

Brands are grappling with how to integrate artificial intelligence (AI) into their content creation and practices in ways that are ethical and responsible. AI is reshaping the

Evolution of Headless CMS

When headless CMS first emerged, it confused marketers as it differed from the traditional template-driven approach of content management. However, attitudes and opinions about its value changed as

Headless CMS Transforms

A content management system (CMS) is an integral platform for organizations to store, control, and publish content. Traditionally, organizations use monolithic CMS platforms, which are

Headless CMS

In the evolving digital landscape, organizations must implement new systems that deliver seamless and engaging experiences to their customers. Content management systems (CMS) are a way to connect customers to

Improving Customer Experience

Improving customer experience is perhaps the most important element when it comes to building brand loyalty. Customers demand impeccable user experience in today and constantly compare brands

Customer Data Platforms

Data unlocks the potential for brands to better meet their customers’ needs. By using data as a resource, marketers are able to tailor their customer