Kelsey Winick

The COVID-19 pandemic has escalated the need for brands to accelerate digital transformation. And as we get further into 2021, brands are looking for ways to stay relevant and innovative.…

With 90 percent of marketing leaders having experienced a budget cut in 2020, Rick DeLisi, VP Advisory and Gartner Fellow, cautions that “tight budgets are probably here to stay at…

Over the past year, the pandemic has played a major role in the way many executives view their business. Paige O’Neill, Sitecore’s CMO, highlighted the importance of empathy when creating…

Since the COVID-19 pandemic began, organizations have had to innovate to find new ways to connect with customers, build their brand, and deliver an exemplary customer and digital experience. But…

“Eighty-three percent of customers are more likely to purchase from a brand they have an emotional connection to,” said Annette Franz, Founder and CEO of CX Journey Inc., during the…

When it comes to success in the digital age, content remains king. Regardless of industry, organizations continue to invest in content to connect engagement to demand. But keeping up with…

Being able to connect with your target audience is vitally important for any organization, but during a pandemic this ability is particularly important for healthcare organizations. Johns Hopkins Medicine was…

When met with uncertainty, industry leaders find solutions through creativity and innovation. Out-of-the-box thinking allows for unique problem-solving methods, whether it is dealing with customers or clients. Brands have demonstrated…

Like so many other professions, marketers had a turbulent 2020. For most, their carefully laid plans were derailed by the COVID-19 pandemic requiring them to pivot and find strategies that…

This year saw the rapid acceleration of digital interactions across all sectors of the economy. While marketers were already building programs and investing in solutions to support a digital experience,…