Kelsey Winick

When it comes to success in the digital age, content remains king. Regardless of industry, organizations continue to invest in content to connect engagement to demand. But keeping up with…

Being able to connect with your target audience is vitally important for any organization, but during a pandemic this ability is particularly important for healthcare organizations. Johns Hopkins Medicine was…

When met with uncertainty, industry leaders find solutions through creativity and innovation. Out-of-the-box thinking allows for unique problem-solving methods, whether it is dealing with customers or clients. Brands have demonstrated…

Like so many other professions, marketers had a turbulent 2020. For most, their carefully laid plans were derailed by the COVID-19 pandemic requiring them to pivot and find strategies that…

This year saw the rapid acceleration of digital interactions across all sectors of the economy. While marketers were already building programs and investing in solutions to support a digital experience,…

As consumers turn more frequently to digital channels, it has become critical for brands to connect with their customers on a personal level. By leading with your heart, brands are…

So much has changed for retailers this year because of the COVID-19 pandemic. What has made the difference between success and failure in this turbulent time has been the ability…

This year brands embraced digital experiences in response to the pandemic. While this solved one challenge – of connecting with customers who could no longer shop in-person –  it created…