Creativity and Innovation Guides Brands Through Uncertainty
When met with uncertainty, industry leaders find solutions through creativity and innovation. Out-of-the-box thinking allows for unique problem-solving methods, whether...
Read moreKelsey Winick is a contributor to Modern Marketing Today. She writes about how technology helps brands connect with customers and address the challenges of delivering success in the digital marketplace. Kelsey is a graduate of The Ohio State University.
When met with uncertainty, industry leaders find solutions through creativity and innovation. Out-of-the-box thinking allows for unique problem-solving methods, whether...
Read moreLike so many other professions, marketers had a turbulent 2020. For most, their carefully laid plans were derailed by the...
Read moreThis year saw the rapid acceleration of digital interactions across all sectors of the economy. While marketers were already building...
Read moreAs consumers turn more frequently to digital channels, it has become critical for brands to connect with their customers on...
Read moreSo much has changed for retailers this year because of the COVID-19 pandemic. What has made the difference between success...
Read moreThis year brands embraced digital experiences in response to the pandemic. While this solved one challenge – of connecting with...
Read moreStrategic Communications Group is a digital media company that helps business-to-business marketers drive customer demand through content marketing, content syndication, and lead identification.
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