Hashtags are an essential part of any social media marketing campaign, providing a quick and easy way to group content...

When it comes to the environment, most consumers give precedence to scientists, environmental groups, and experts over businesses and governments....

Lemon8 is a new photo and video-sharing social media platform gaining popularity online. Launched by ByteDance, the parent company of...

Companies need to know the fact that the tone they use in their content can have a direct impact on...

Snapchat is a social media platform that has been around for over a decade now and has seen great success...

Both public relations and publicity are terms used to refer to the relationship that a company has with the public....

Companies that want to achieve more success with their public relations efforts should be using some of the most successful...

These days, companies can no longer solely rely on high-profile events and press releases to grab the attention of journalists...

It's not always easy for companies to create the perfect value proposition that connects with consumers and makes them convert. Fortunately, companies...

People today prefer instant communication and are largely dependent on memes to pass the time. In such a landscape, emails...