Every year, we look back to determine which of our stories are resonating with readers like you. In 2019, finding ways to maximize websites and the impact of their content…
Customer JourneyFeatured
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Customer JourneyFeatured
Three Steps to Empower CX Professionals on Their Digital Transformation Journey
Customer experience (CX) has evolved from a buzz phrase to a guiding principle for businesses as they seek to differentiate themselves in highly competitive and rapidly evolving marketplaces. Regardless of…
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Technology has changed the way marketers engage with customers. With digital marketing, data analytics, and data insights, marketers are using techniques and tools like never before. Molly Sherwood, the Director…
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It is the time of year to relax and reflect, so Modern Marketing Today is looking at stories that provide insight and good reading for the holiday! From advice from…
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Tech Talk
Thankful for Insight and Input from Marketing Professionals in Government, Advertising and Brand Management
Learning from marketing professionals and sharing that knowledge is one of our main missions here at Modern Marketing Today. In this roundup, we are thankful for insight into several different…
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We’ve most likely all had experiences with loyalty programs. From our grocery shoppers card to bonus coupons from our favorite clothing store, loyalty programs keep consumers coming back for more.…
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In the retail tech space, it’s very easy to discuss all of the progress being made in the way of customer-facing solutions; between trends like self-service and hybridizing the customer…