Pija Ona Indriunaite, Author at Modern Marketing Today

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Boring, On Purpose: How One Email Marketing Company Made ‘Dull’ Desirable

The Problem: A Sea of Indistinguishable Promises Early in 2024, Omnisend’s brand team ran a simple experiment. They stripped the logos and colors from the

by Pija Ona Indriunaite

June 6, 2025
B2C

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Pija Ona Indriunaite

Boring, On Purpose: How One Email Marketing Company Made ‘Dull’ Desirable