Each of us has a different story. It may start with your heritage and cultural background; it may start with your age, or your gender. Perhaps it centers around a struggle that you’ve overcome. Regardless, of how your story evolves, its likely different than...
In today’s noisy marketplace, where the balance of power has shifted in favor of the buyer, what is the value of a lead? There are still B2B marketers that are being held to the metric of producing new leads to support sale activities. Yet...
Are you fearless? Thousands of marketers have flocked to this year’s Marketo Marketing Nation Summit, where the theme is The Fearless Marketer. It got us thinking, that in today’s environment, marketers can’t afford to play it safe and continue to develop the same traditional...
As business-to-business (B2B) marketers, we know that content is king. Every aspect of our job is about delivering engaging content that captures our audience’s attention. Yet, when you are developing for a B2B or B2G audience with IT as a focal point, engaging content...
Faster than you can say “data driven marketer” the world of B2B marketing is changing. This week at Oracle’s Modern Marketing Experience (#ModernCX), marketers are exploring the shift in customer relationships and how they can keep up with the changes. Today’s customer is enlightened...
Recent studies have shown that today’s marketers are on the frontlines of a customer revolution. With so much data at their fingertips, marketers have the opportunity to identify, target, and engage with customers throughout their buyer’s journey with an intimacy that they’ve never had...
