Shany Seawright

Nearly 15,000 marketers are at Marketing Nation at Adobe Summit this year, awaiting speakers and educational sessions on how to better target, engage, and reach the customer. From traditional marketing…

Each of us has a different story. It may start with your heritage and cultural background; it may start with your age, or your gender. Perhaps it centers around a…

The first week of Fall. The leaves begin to change, the temperature becomes crisp, apple cider donuts call your name, and Christmas decorations overload every store. With the turn into…

[Cue window crashing sound followed by a desperate “Sorry!”] “[Sigh] Hey Google – where’s the nearest hardware store?” Conversations like these are being had with virtual assistants in households around…

Loyalty programs may be the panacea for the troubles the retail sector is currently experiencing. As retailers make the transition from brick-and-mortar to the future of clicks-and-mortar, loyal customers are…

In today’s noisy marketplace, where the balance of power has shifted in favor of the buyer, what is the value of a lead? There are still B2B marketers that are…

Are you fearless? Thousands of marketers have flocked to this year’s Marketo Marketing Nation Summit, where the theme is The Fearless Marketer. It got us thinking, that in today’s environment,…

Online retailing has several appealing  advantages over brick-and-mortar stores: flexible shopping hours, easy inventory perusal, the convenience of having something shipped right to your door. But one area that can…

Shoppers today are heavily influenced by emotion. This is why commercials that tug at the heartstrings (who knew a commercial for paper could make you ugly cry) or make you…

As business-to-business (B2B) marketers, we know that content is king. Every aspect of our job is about delivering engaging content that captures our audience’s attention. Yet, when you are developing…