Marketers realize that in order to grow revenue, they have the primary responsibility for bringing in more qualified leads. Deploying marketing automation to accomplish a significant part of lead nurturing and scoring is increasingly common, as is integrating CRM systems with marketing automation systems.
Marketing automation is far more effective and far superior to the batch-and-blast
email systems it replaces. So why is there any reluctance?
This free whitepaper from eTrigue offers six steps for using marketing automation to identify qualified prospects.