The term “community” is thrown around frequently in the world of modern marketing. It seems everyone is trying to build a community for one reason or another. But what exactly is a “community” and what are today’s best practices for building one?
Maggie McGary, senior associate at Strategic Communications Group recently answered these questions and more. In the Prezi presentation below, McGary shares her professional expertise on building a community. To begin, she answers the basic question, “What is ‘community'” and shares some great insights on where to start when looking to build community among customers and prospects. According to the presentation, “A good community strategy aligns an organization’s goals with member needs setting you up to succeed in both keeping engagement high and providing ROI.”
Furthermore, McGary shares industry best practices for building a community. Best practices include:
- Create strategy
- Define objective(s)
- Identify KPIs
McGary also reminds us that community management is key in achieving success.
Be sure to view the entire Prezi below for all of McGary’s best practices in building your own community.